# Plans and AI Credits ## Arcade Pricing & AI Credits *** ## Plans & Pricing ### What plans does Arcade offer? Arcade currently offers four plans: Free\ For individuals exploring interactive demos, AI videos, and visuals. Pro\ For individuals creating unlimited demos and experimenting with AI generation. Growth\ For teams creating on-brand product content and demos. Enterprise\ For organizations scaling Arcade across multiple teams. *** ### How many AI credits are included in each plan? Each Arcade plan includes a set number of AI credits. Free plan * 200 AI credits per month Pro plan * 500 AI credits per month Growth plan * 800 AI credits per month Enterprise plan * 100,000 AI credits per year Credits refresh based on the plan’s billing cycle. *** ### How much is the Free plan and what features does it have? $0 / month Try Arcade and feel the storytelling magic. Includes: * 3 Published Demos * Record anywhere * Arcade MCP * AI Voiceover * AI Creation with Avery * 200 AI Credits / month *** ### How much is the Pro plan and what features does it have? $38 / month Make AI demos, videos, and visuals worth sharing. Everything in Free, plus: * Unlimited Demos * Basic insights * Video editing * Advanced demos * Share GIF & MP4 exports * No watermark * 500 AI Credits / month *** ### How much is the Growth plan and what features does it have? $50 per seat / month, or $510 per seat / year. Create branded AI demos, videos, and visuals worth sharing. Everything in Pro, plus: * 800 AI Credits / month * Integrations * Demo branching * Demo CTAs and forms * Advanced insights * Custom branding * Custom watermark * Shared workspace * AI Translations * 1 Brand Kit * Up to 10 seats * Option to top-up AI credits *** ### How much is the Enterprise plan and what features does it have? Custom pricing — [let's talk](https://www.arcade.software/contactsales). Scale storytelling across teams with enterprise control and security. Everything in Growth, plus: * Included seats * Up to 10 Brand Kits * Role-based access * Multiple teams * HTML capture * Custom share links * Demo collections * Offline access * Version history * SSO * Custom domains * Dedicated CSM/Slack * White-glove AI Context Engine * 100,000 AI Credits / year To talk to a GTM expert about Enterprise, reach out to our sales team. ### When does Enterprise typically make sense? Enterprise may be a better fit if: * your team needs 10 or more seats * you expect to generate large amounts of AI content * multiple departments will use Arcade * your organization requires security or compliance features * you want predictable pricing as usage scales If you're unsure which plan is right for your team, reach out to the Arcade team and we can help recommend the best option. *** ## Growth Plan Breakdown ### How many seats can I have on the Growth plan? * Up to 10 seats max ### What if I need more than 10 seats? If your team needs more than 10 seats, reach out to our sales team about an Enterprise upgrade. Enterprise unlocks higher seat counts along with additional features and support tailored to larger teams. ### What features are NOT included in the Growth plan (that used to be)? The following features are not part of the Growth plan as of May 2026: * HTML capture * Collections * Custom Links * 5 included seats (seats are now billed per user) If you rely on any of these, please contact us before changing plans. ### How do refunds work when I add or remove seats? You can add and remove users at any time — billing is prorated. * Adding a seat mid-cycle: you are charged a prorated amount for the remainder of the billing period * Removing a seat mid-cycle: you receive a prorated credit for the unused portion of that seat There is no need to wait for a renewal date to change your seat count. ### How do I upgrade to the Growth plan? You can upgrade directly inside the Arcade app. To upgrade: 1. Open Settings 2. Go to Billing 3. Select the Growth plan ### Who should be on the Growth plan? The Growth plan is a fit for teams that want: * AI-generated videos and visuals * Up to 10 collaborator seats * Advanced insights into Arcade performance * Custom watermarks and Brand Kit control * HubSpot, analytics, and other integrations ### What if I'm already on a previous version of the Growth plan? Customers who signed up under earlier versions of the Growth plan are grandfathered into their existing pricing and features. There is no requirement to migrate to the May 2026 plan. For details on previous plans, see: * Previous Growth plan (with HTML, Collections, Custom Links, and 5 included seats) * Legacy Growth plan (no AI credits, unlimited seats at $50 per user / month) ### Can Growth customers add more AI credits? Yes, Growth customers can purchase additional credit packages. Package size: 10,000 AI credits = $1200 Details: * Credits are shared across the workspace * Credits expire 1 year after purchase * Credits are removed if the workspace cancels *** ## AI Credits ### What are AI credits? AI credits are used when generating AI-powered content inside Arcade. Credits apply to actions like: * AI video generation * AI visual generation Credits are deducted when content is generated. ### How many credits does each AI action cost? AI credits are deducted when content is generated. AI video generation * A 30 second AI video uses 50 credits * A 60 second AI video uses 100 credits AI visual generation * Each generated visual uses 50 credits Every generation counts as a new credit usage. Example: * Generating one visual = 50 credits * Generating two visuals = 100 credits * Regenerating a video = another 100 credits ### What actions do NOT use AI credits? Some AI features are included for free and do not consume credits. These include: Avery Assistant features * text captions * voiceovers * translations Brand Kit features * Brand Kit generation * Brand Kit background generation These features are included in all plans. *** ## Upgrading & Billing ### How do I upgrade my plan? Plan upgrades can be completed directly inside the Arcade app. To upgrade: 1. Open Settings 2. Navigate to Billing 3. Select a new plan Upgrades are fully self-serve. ### What happens if I hit a plan limit? If you reach a plan limit, Arcade may show an upgrade prompt inside the product. This prompt allows you to upgrade your plan or purchase additional resources. ### Are plan changes prorated? Yes, when upgrading your plan, Arcade applies prorated billing adjustments based on the time remaining in your billing cycle. *** ## AI Credit Usage ### Where can I see my AI credit balance? Your remaining AI credits are visible when generating AI content. The credit counter appears in the top left corner of the generation interface. It shows: * total credits remaining * credit cost for the current action ### When are AI credits deducted? Credits are deducted after the generation completes successfully. If you regenerate content, credits will be deducted again. ### Are AI credits shared across a team? Yes, for workspace plans like Growth and Enterprise, AI credits are shared across the workspace. All members use the same credit pool. *** ## FAQs ### Why did I run out of AI credits so quickly? AI credits are used every time AI content is generated. Examples: * Each video generation uses credits * Each visual generation uses credits * Regenerating content counts as a new generation Because of this, generating multiple variations of content can use credits quickly. ### Why don't I see AI credits in my account? You may be on a legacy (grandfathered) Growth plan. Legacy Growth plans do not include AI credits. To receive monthly AI credits and access Creator Studio, you would need to upgrade to the new Growth plan. ### Can I buy more AI credits without upgrading my plan? Yes. Growth customers can purchase additional credit packages directly from the billing page. ### If I regenerate a video or visual, does it cost credits again? Yes. Every generation counts as a new AI action and uses credits. ### Do AI credits roll over each month? No. Monthly credits reset at the start of the next billing cycle and do not roll over. *** ## Referral Program ### What is the Arcade Referral Program? The referral program lets you earn rewards for introducing others to Arcade. Instead of codes or manual tracking, everything is handled through a unique referral link. ### How does it work? 1. You receive a personal referral link from your top left home view 2. Share that link with colleagues, friends, or your network 3. If someone signs up and builds with Arcade using your link, you receive a reward ### Do I need to manage codes or tracking? No. There are: * No referral codes * No manual tracking * No back-and-forth Everything is automatically tied to your referral link. ### What do I get for referrals? Rewards are based on your current plan. The more you share and the more users who build with Arcade through your link, the more you benefit. *** ## Contacting Sales ### How can I speak with someone about plans or book a demo? If you’d like to connect with our team to learn more about plans, book a demo, or ask questions, you can reach us directly at: ### When should I contact sales? Reach out if you: * Want a walkthrough of the platform * Have questions about plans or use cases * Are considering upgrading or exploring fit for your team ### Can I upgrade to Enterprise? Upgrading to Enterprise is not a self serve option and you will have to reach our to our sales team: \ \ For any and all questions regarding the Enterprise plan (pricing, features, etc.) please message our Sales team or book a call through our website. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.arcade.software/kb/admin/plans-and-ai-credits.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.