> For the complete documentation index, see [llms.txt](https://docs.arcade.software/kb/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.arcade.software/kb/ai-video/ai-video.md).

# AI Video

Quickly create on-brand teaser videos, sizzle reels, and product overviews. Easily tweak headlines and voiceovers to stay on message.

## Overview

AI Video turns your Arcade demos, brand kit, and a short description into a polished, on-brand video — automatically.

Video generation is conversational. Instead of filling out a form, you describe the video you want to Arcade's AI assistant, and it builds a complete first draft (typically in under a minute). You then keep refining the video by chatting with the assistant or by editing directly on the timeline. Big changes — shortening the intro, swapping a visual, reordering scenes — can be made either way.

Your video is built from scenes on a timeline — see [Scenes](/kb/ai-video/ai-video/scenes.md) for what they are and how to add one. For what you can change by chatting versus editing directly, see [Editing](/kb/ai-video/ai-video/editing.md).

Arcade also remembers preferences you set or demonstrate, so you don't re-explain your style on every video. See [Memory & Preferences](/kb/ai-video/ai-video/memory-and-preferences.md).

***

## Creating a video

### How do I create a video?

You can start in three ways:

* From the Create button on your home screen (team or personal workspace)
* From an existing Arcade — click Share, then Generate with AI → Video
* From any webpage, using [Producer](/kb/ai-video/ai-video/producer.md) in the AI Video Chrome Extension — point it at a page and it drafts a brief for you

### How does creation work?

You create a video by describing it in a chat with Arcade's AI assistant. In the composer you can:

* Describe the video — your goal, audience, key message, or a full script
* Pick a brand kit — so the video matches your colors, fonts, logo, and voice from the start
* Set a length — `15s`, `30s`, `45s`, `1m`, `1m30`, or `2m` from the length dropdown; see [Plans and AI Credits](broken://pages/94h2guJHtCnzyFxInafS) for how length affects credit cost
* Attach source material — other Arcades, URLs, and files. Supported file types include images (.jpg, .jpeg, .png, .svg), PDFs, Office documents (.docx, .pptx, .xlsx), text and code files (.txt, .md, .json, .html, .csv, and more), and videos (.mp4, .mov, .webm)
* Type @ to pull in an attachment or a video template directly — anything you attach this way shows up as an @ reference in your prompt

If you're not sure where to start, the composer offers a few starter prompts you can click and edit.

### What happens after I generate?

Arcade analyzes your input, applies your brand kit, and produces a full first draft — usually in under a minute. While it works, the chat shows you what's happening — the current phase, the narration it's writing, and other activity — instead of a blank wait. When it's ready you'll see:

* A preview player (play / pause, mute)
* A timeline of all the scenes
* A way to rate the result (thumbs up / down)

### Why is the Generate button disabled?

Usually one of two reasons:

* You haven't described the video yet, or
* You're out of AI credits

Generating a video uses AI credits. Editing it afterward — by chatting with the assistant or editing on the timeline — does not use any credits. Check your balance in the top left or in Settings.

***

## Scenes

Every video is a sequence of scenes on the timeline. Add one from your media library, an upload, a prompt to AI, or Arcade's curated scene library of pre-built text animations, UI-style moments, and a logo reveal.

See [Scenes](/kb/ai-video/ai-video/scenes.md) for the full breakdown, including every scene in the curated library and how brand styling is applied automatically.

***

## Editing your video

{% hint style="info" %}
Editing an AI video does not cost AI credits. Once a video is generated, you can refine it as much as you want — through the chat assistant or directly on the timeline — for free. AI credits are only used when you generate (or regenerate) a video.
{% endhint %}

After your first draft is ready, you can keep refining it by chatting with the assistant or by editing directly on the timeline and in the Design panel — the chat stays open the whole time you're working, so you can mix both as you go.

See [Editing](/kb/ai-video/ai-video/editing.md) for the full breakdown of what's available each way, including voiceover, clip controls, background music, captions, and style references.

***

## How your brand kit is used

Your brand kit is the foundation of every generated video. When you pick a brand kit at creation, Arcade pulls from it automatically:

* Colors — applied throughout the video and offered as defaults in the editor's color pickers
* Fonts — your brand typography is embedded in the video
* Logos and assets — used as visual material where they fit
* Voice and tone — shapes the AI-written script and the voiceover's style

Changing a brand kit affects future generations, not videos you've already made. Learn more in [Brand Kits](broken://pages/waWPwgexcWNWwyZ2LFfs).

Correcting a color, font, or logo while chatting about a video writes that fix back to the Brand Kit itself, so later videos get it right too.

***

## Memory & your preferences

Arcade remembers preferences you set or demonstrate — your preferred voice, music, pacing, length, motion, sound effects, and how your videos open and close — and applies them automatically to future videos. See [Memory & Preferences](/kb/ai-video/ai-video/memory-and-preferences.md) to learn what's remembered, how to review it, and how to turn it off for a single video.

***

## Sharing & exporting

### How do I publish, share, or export my video?

Click Publish to render and publish your video. Publishing exports the video as an MP4 (1080p at 30fps by default). Once the video is published, the button becomes Share and you can copy a shareable link — the link isn't available until the video has been published.

### Is the preview the same quality as the export?

No. The shared preview link is a lower-quality version for quick review. The published MP4 is the high-resolution version.

### Can I get back to an earlier version?

Yes. Your exports are kept as a history, so you can revisit or re-download a previous version rather than losing earlier work.

### Where do my generated videos live?

In your Arcade library, alongside your other content.

### How do I delete a video I've generated?

Open the `Videos` tab from the sidebar — this is your library of generated videos, separate from the Media Library panel inside the Arcade editor. Find the video, open its `…` menu, and select `Delete`.

{% hint style="info" %}
You can't delete a generated video from the Media Library panel's Videos tab — that panel only lets you favorite it or add it as a step. Deleting the video itself happens from the `Videos` dashboard, as described above.
{% endhint %}

### Why is there a "Made with Arcade" watermark on my video?

The watermark in the bottom-right corner is applied automatically on the free plan. On paid accounts it's removed automatically.

### How do I share feedback or request changes?

Rate any generation with thumbs up or down. If you rate it thumbs-down, Arcade asks what could be better and can take another pass to improve the video based on your feedback. You can also reach out on our support channel.

***

## A note on older videos

Videos created before the chat-first editor may open in an earlier editor. The newest editor now supports manual timeline editing too — reorder, trim, add, duplicate, copy/paste, and delete scenes — alongside chat. The older editor additionally offers pan & zoom, per-section background, transition, and animation settings, and GIF and multiple-resolution export, which aren't in the new editor yet. Those extra controls apply only to those older videos.


---

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