> For the complete documentation index, see [llms.txt](https://docs.arcade.software/kb/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.arcade.software/kb/build/brand-kits-and-themes.md).

# Brand Kits and Themes

## Brand Kit

A Brand Kit is Arcade's visual and tonal understanding of your brand — your colors, fonts, logos, icons, background imagery, and voice. Arcade uses your Brand Kit whenever AI creates visuals or videos, ensuring everything stays on-brand without manual restyling.

### What is the difference between a Brand Kit, a Theme, and per-Arcade Branding?

Brand Kit is your brand's source of truth. It stores who you are — your logos, colors, fonts, photography, voice, and other assets. Arcade's AI draws from your Brand Kit whenever it generates visuals or videos.

Theme is how your demos and share pages look and behave. It controls fonts, backgrounds, cursors, CTA buttons, navigation defaults, and more. Themes are reusable — you apply one to a workspace, folder, or individual Arcade so everything stays visually consistent at scale.

Per-Arcade Branding is for one-off overrides on a single Arcade. If you need to swap in a customer's logo, change the favicon, or update the CTA for a specific campaign without touching anything else, that is what branding is for.

|                         | Brand Kit                         | Theme                          | Per-Arcade Branding         |
| ----------------------- | --------------------------------- | ------------------------------ | --------------------------- |
| What it controls        | Identity assets and AI generation | Demo and share page appearance | One-off logo, favicon, CTA  |
| Scope                   | Workspace                         | Workspace, folder, or Arcade   | Single Arcade               |
| How often you change it | Rarely                            | Occasionally                   | Per use case                |
| Where to find it        | Settings → Brand Kits             | Settings → Brand Kits → Themes | Design panel → Branding tab |

***

### [Brand Kits](/kb/build/brand-kits-and-themes/brand-kits.md)

Your brand's identity in one place — logos, colors, fonts, photography, voice, and more. Set it up once and Arcade's AI uses it automatically every time you generate a visual or video.

### [Demo Themes](/kb/build/brand-kits-and-themes/demo-themes.md)

Reusable design presets that control how your interactive demos look and behave — fonts, backgrounds, wrappers, cursors, navigation, and more. Apply them at the workspace, folder, or individual Arcade level.

### [Share Page Themes](/kb/build/brand-kits-and-themes/share-page-themes.md)

Reusable design presets that control what viewers see on your share page — logo, favicon, CTA button, and watermark. Share pages are used across demos, videos, and collections, so these settings are managed separately from your demo themes.

### [Branding](/kb/build/interactive-demo/edit/branding.md)

One-off branding overrides for a single Arcade. Use this to swap in a customer's logo, update a favicon, or change a CTA without touching your workspace theme or Brand Kit.


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