Brand Kits

What is a Brand Kit in Arcade?

A Brand Kit is Arcade's visual and tonal understanding of your brand — your colors, fonts, logos, icons, background imagery, and voice. Arcade uses your Brand Kit whenever AI creates visuals or videos, ensuring everything stays on-brand without manual restyling.

What is the difference between a Brand Kit, a Theme, and per-Arcade Branding?

Brand Kit is your brand's source of truth. It stores who you are — your logos, colors, fonts, photography, voice, and other assets. Arcade's AI draws from your Brand Kit whenever it generates visuals or videos.

Theme is how your demos and share pages look and behave. It controls fonts, backgrounds, cursors, CTA buttons, navigation defaults, and more. Themes are reusable — you apply one to a workspace, folder, or individual Arcade so everything stays visually consistent at scale.

Per-Arcade Branding is for one-off overrides on a single Arcade. If you need to swap in a customer's logo, change the favicon, or update the CTA for a specific campaign without touching anything else, that is what branding is for.

	Brand Kit	Theme	Per-Arcade Branding
What it controls	Identity assets and AI generation	Demo and share page appearance	One-off logo, favicon, CTA
Scope	Workspace	Workspace, folder, or Arcade	Single Arcade
How often you change it	Rarely	Occasionally	Per use case
Where to find it	Settings → Brand Kits	Settings → Brand Kits → Themes	Design panel → Branding tab

Where do I find my Brand Kits?

Go to Settings → Brand Kits. Each Brand Kit appears as a card showing the brand's logo and name. Click a card to open it.

What is inside a Brand Kit?

Each Brand Kit has a left-hand sidebar with the following sections:

Home — An overview grid of all your brand elements.

Foundations

• Sources — The URLs or files Arcade used to generate your Brand Kit.

Identity

• Logos — Your primary logo and any variants.

• Colors — Your brand color palette.

• Fonts — Your brand typography. You can add multiple fonts. Only fonts added here will appear in the theme font picker.

Assets

• Photography — On-brand photo assets.

• Backgrounds — Background images for your demos.

• Illustrations — Illustration-style assets.

• Product — Product visuals such as screenshots and UI captures.

Messaging

• Voice — Your brand's tone of writing and speaking style, used for AI-generated copy, video scripts, and voiceover narration.

• Tones — Variations in voice for different contexts.

Custom elements — Add your own custom brand elements.

How do I create a new Brand Kit?

1. Go to Settings → Brand Kits → New Brand Kit

2. Enter your company URL

3. Click Generate

Arcade scrapes your site and automatically builds a full kit using your brand's publicly visible identity — colors, fonts, logos, icons, backgrounds, and style cues like corner radius and shapes.

Can I edit my Brand Kit after it is generated?

Yes. Everything is editable. You can replace colors, swap fonts, upload new logos or icons, delete any item using the trash icon, and add your own screenshots or visual references. You can also upload assets directly as JPEGs, PNGs, or SVGs.

How do I rename a Brand Kit?

Click the three dots (...) next to a Brand Kit name and select Rename.

How do I delete a Brand Kit?

Hover over a Brand Kit card on the Settings → Brand Kits page and click the trash icon that appears in the top-right corner. You will be asked to confirm. This cannot be undone.

How many Brand Kits can I have?

Plan	Brand Kits
Free	1
Growth	1
Enterprise	Up to 10

If you are on Free or Growth and need multiple kits, you will see a Talk to sales prompt to upgrade to Enterprise. Enterprise workspaces at the 10-kit limit will see a Brand Kit limit reached message — edit or delete an existing one to make room.

Do I need to update my Brand Kit regularly?

Usually no. Most teams generate a Brand Kit once and adjust it only when branding changes — new logo, new color palette, and so on.

Can multiple admins edit the same Brand Kit?

Yes, though it is best to limit edits to your design or admin team to avoid overwriting each other's changes.

Who can edit Brand Kits?

Any workspace member can create a Brand Kit. Editing Brand Kit contents is limited to workspace admins.

What happens if I delete something from my Brand Kit?

Anything you delete — a logo, color, font, or asset — will no longer be used in future AI-generated content. Existing content is not affected retroactively.

Does changing my Brand Kit update existing content?

No. Existing visuals and videos are not updated retroactively. All future generations will use the updated Brand Kit.

What shows up in the Assets sections?

The Assets sections store images the AI may use when generating visuals or videos, including screenshots scraped from your website, assets you manually upload, and generated assets inspired by your branding. When you are inside a Brand Kit, asset pickers throughout the editor — logos, backgrounds, and so on — automatically pull from that kit.

Can I generate new assets with AI?

Yes. Under Assets → Add Asset you can:

• Generate with AI — create new branded backgrounds or visuals

• Upload from files — add your own images

Why does Arcade generate multiple versions of my logos and icons?

Arcade creates light, dark, simplified, and icon-only versions so AI can choose the best fit for different layouts and backgrounds.

What are Brand Inputs and Creative Assets?

Brand Inputs are screenshots or visuals that help Arcade learn your visual identity. Creative Assets are background images without text, generated from your inputs, used in visual and video creation.

What is the Voice tab?

The Voice tab defines your brand's writing and speaking style. This tone is used for AI-generated copy in visuals, on-screen text, video scripts, and AI voiceover narration.

Six presets are available: Professional, Educational, Friendly, Minimalist, Inspirational, and Custom. Each has an editable description you can rewrite to match your brand. You can also give feedback on generated copy to help refine it over time.

Can I switch Brand Kits for a specific project?

Yes. When creating a visual or video, simply choose a different Brand Kit from the picker. You can also switch Brand Kits in the editor before exporting.

Why does my logo look small in Arcade?

If your logo looks tiny, it is almost always because the SVG has a large invisible canvas or was exported with extra padding. Arcade scales the entire SVG file — not just the visible artwork — so empty space around your logo makes the visible part appear smaller.

The fix: Crop your SVG at svgcrop.com, then re-upload it to your Brand Kit.

Arcade cannot remove invisible padding, edit the SVG viewBox, or recenter logo artwork — the file is preserved exactly as uploaded.

A good SVG for Arcade:

• Logo fills most of the canvas

• Minimal or no invisible padding

• Transparent background

• Centered artwork

• Clean vector paths, not a raster image wrapped in SVG

If you need help, ask your design team for a web-optimized SVG that is tightly cropped, centered, and has a transparent background.

What if Arcade misidentifies my brand style?

You can delete incorrect Brand Inputs and upload your own. Providing feedback on generated content also helps Arcade improve future generations for your brand.

Why does spacing or layout look slightly off in generated visuals?

Minor inconsistencies can occur in AI-generated content. If you notice recurring issues, contact our support team.