Visual Generation

Generate on-brand ads, banners, and images – without bothering a designer. Use default formats to quickly craft beautiful visuals for different channels.

Getting Started

How do I create a visual in Arcade?

You can start from three places:

• Arcade Library → Start with AI → New Visual (top of Home)

• Arcade Library → New Visual

• Existing Arcade demo → Share → Generate with AI → Visuals

Then choose your source:

• Arcade — We use your Arcade’s copy, screenshots, and flow to generate branded visuals.

• Prompt — Describe what you want to create and optionally upload your own image.

Why does Arcade call them “visuals” and not “images”?

Visuals include text, backgrounds, screenshots, layouts, CTAs, and brand styling.

They’re more than static images — they’re marketing-ready creative assets.

What are Source, Brand Kit, and Guidelines?

When creating a visual, you’ll select:

• Source — an Arcade or a prompt

• Brand Kit — controls fonts, colors, logos, and style

• Guidelines — a short prompt describing the goal (e.g., “LinkedIn teaser,” “Feature announcement,” “Ad creative”)

Once selected, click Generate to create two starting options. Choose one to continue into the editor.

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Templates & Editing

What templates are available for visuals?

There are four designer-approved templates:

• Showcase — best for social media

• Convert — best for ads

• Capture — best for announcements

• Inspire — best for testimonials

Each template adapts to different formats (square, landscape, portrait, etc.).

Can I switch templates later?

Yes. You can change templates anytime from the right-hand side of the editor.

How do I edit elements in my visual?

Select a visual to open the right-side editing panel. You can adjust:

• Template — switch between Showcase, Convert, Capture, Inspire

• Logo — toggle on/off, pick light or dark variants

• Background

  • Choose a brand color

  • Select a brand image

  • Upload your own

  • Generate with Avery (AI assistant)

• Text — rewrite manually or regenerate with Avery

• Screenshot — pick a step from your selected Arcade or upload your own

• CTA — change label and styling (when the template supports CTAs)

• Shadows — stylistic depth controls

All changes update instantly in the preview.

Why do I see two generated visuals before editing?

Arcade creates two stylistic starting points. Pick the one closest to what you want — everything is fully editable afterward.

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Managing Multiple Formats

Can I create multiple formats at once?

Yes. Visual projects support multi-format creation.

Click Add Visual to generate:

• LinkedIn post square

• LinkedIn landscape

• Instagram square or story

• Facebook sizes

• X (Twitter) formats

• TikTok formats

All versions appear in the left panel and the main canvas.

How do I delete or rename a visual?

Use the three dots on any visual to rename or delete it.

You can also delete from the bottom of the editing panel.

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Exporting

How do I export my visuals?

Click Export (top right). If you have multiple visuals, your download will be a ZIP containing all formats. You can also download a single visual by hovering over it and clicking Download.

Are visuals exported in high resolution?

Yes. The editor preview is compressed for speed, but exports are high-quality PNGs.

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Brand Kit & Behavior

How does my Brand Kit affect generated visuals?

Your Brand Kit controls:

• Colors and gradients

• Fonts

• Logos and icons

• Background images

• Corner radius and stylistic patterns

• Voice and copy tone when generating text with Avery

Changing your Brand Kit affects future visuals — not existing ones.

If I generate or add a new background with AI, where does it go?

Any background generated with Avery is automatically added to your Brand Kit assets for future use.

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Troubleshooting

Why can’t I find an older Arcade as a source?

The source list shows your 20 most recent Arcades. For older or archived Arcades, contact Support

Why is visual generation taking longer than usual?

Generation usually takes around one minute. Delays can occur during peak usage. A visible progress indicator is coming soon.

Why does my visual look slightly different during editing?

The editor uses a lower-resolution preview. Your exported files will always be full-quality.