Branching

Overview

What is branching?

Advanced Branching, allows you to turn any Arcade into an interactive, personalized experience. Instead of one linear path, you can create branches using Chapter steps with multiple buttons — each leading to a different section, experience, or action.

It’s perfect for tailoring your demo to different roles, interests, or goals.

What plan is Branching available on?

Branching is available on the Growth Plan.

Why should I add branching to my Arcades?

Branching helps you:

• Deliver a more relevant experience Let viewers self-select what’s most relevant to them — their role, challenge, or interest.

• Drive deeper engagement Interaction increases retention. Branching gives your audience agency, boosting engagement.

• Showcase product breadth Highlight different features or use cases without overwhelming every viewer with everything.

• Get richer insights Track choices to better understand your audience’s preferences and tailor follow-up conversations or content.

How is this better than a regular linear Arcade?

Linear Arcades present the same experience to everyone. Branching lets your viewer choose their own path, meaning every viewer sees the parts of your product that matter most to them.

How do I create a branch?

To create a branch:

1. Add a Chapter step to your Arcade.

2. In the Chapter editor, add multiple buttons.

3. For each button, set the destination to a different step (or an external link).

4. Optionally customize each branch (e.g. update the content for a specific audience).

Can each button go to a different type of content?

Yes. A button can:

• Jump to a different step within your Arcade

• Link to a form or external survey

• Open a scheduling link (e.g. Calendly)

• Redirect to another Arcade

Can I loop my Arcade back to the start?

Yes, just set the last step's interactive (hotspot, callout, chapter button) feature's destination to the first step and this will create a looping effect with the user going from the last step back to the beginning.

---

Insights & Branching

What kind of data do I get from branched Arcades?

Arcade’s Insights dashboard includes:

• A branch icon next to any Chapter with multiple paths

• A breakdown of:

  • Total views per option

  • Engagement % for each button

  • Drop-off rates

Why do Insights matter for branching?

When you use branching in your Arcade, you’re not just creating a better viewer experience — you’re also capturing valuable intent data. Each time a viewer clicks a button in a Chapter, they’re telling you:

• What they care about

• What role or use case are they in

• How engaged they are

• Where do they drop off

That makes Branching one of the most powerful tools in Arcade for:

• Personalizing follow-up (Sales, CS, Marketing)

• Qualifying leads based on interest or need

• Prioritizing features based on real behavior

• Segmenting your audience by persona, use case, or lifecycle stage

How can I use branching data to improve my Arcade?

Here are some ideas:

• Refine your copy: If users are choosing one path more than others, make sure the others are clear, relevant, or even needed.

• A/B test button wording: “Explore Feature A” vs “See How It Works” might lead to different click behavior.

• Align follow-ups: If someone clicks Book a demo, sync that with your CRM to trigger personalized outreach.

• Inform product or content strategy: If few people explore a certain use case, it might signal lower interest, or that it’s not positioned clearly.

Can I see the drop-off by branch?

Yes — Arcade shows drop-off rates for each button within a Chapter. This lets you pinpoint:

• Which options are keeping users engaged

• Where they’re bouncing

• What paths are worth doubling down on (or removing)

Can I track branches over time?

Insights data is persistent per Arcade and can be reviewed week-to-week or after distribution pushes (e.g., after a campaign launch).

If you want to compare multiple Arcades with branching, we recommend:

• Tagging them clearly (e.g. Growth Demo – Role Branching)

• Exporting Insights periodically

• Reviewing top branches across your Arcades to identify patterns

---

Use Cases

What are some great use cases for Branching?

Use Case 1: Capturing Role

Ask the viewer who they are — e.g. Sales, Marketing, Engineering — and show each audience a more tailored walkthrough.

Use this when you want to speak differently to different personas.

Use Case 2: Product Feedback

Let customers choose to give feedback, schedule a call, or just watch. This works great during beta or when announcing new features.

Use this when you're collecting input from users, testers, or early adopters.

Use Case 3: Schedule a Demo

At the end of your Arcade, let viewers choose whether to book a call, ask a question, or keep exploring. Great for sales follow-up.

Use this to route leads and track intent right from the content.

---

Best Practices

How do I plan a branching demo?

Start with your goal. Ask yourself:

• What action do I want viewers to take?

• Who are my core audience segments?

• What paths make the experience clearer, not more complicated?

What’s a good way to structure my branches?

Use a base template! Start with 2–3 styled steps (with Pan & Zoom, callouts, etc.) → duplicate → customize content per branch.

How many paths is too many?

If it feels unmanageable to test or track, it's probably too many. Stick to 2–3 clear options per branch and make sure each path is meaningful.

---

Tips and Technical Details

Can I customize each branch’s design?

Absolutely. You can:

• Add callouts or hotspots inside each branch

• Use Pan & Zoom

• Customize the copy, images, and step types per branch

Just make sure each branch still follows a clean visual style so the experience feels consistent.

Can I change where each button goes later?

Yes. You can edit any Chapter at any time:

• Change button destinations

• Rename button labels

• Reorder or delete buttons

Can I link a Chapter button to a URL?

Yes. Buttons can point to:

• Other steps in the same Arcade

• External URLs (e.g. your website, scheduling pages, docs)

Can I have multiple Chapters in a row?

Yes, but be thoughtful — each Chapter is a decision point. Too many can slow the viewer down or feel repetitive.

---

Troubleshooting

My branches are working, but the flow feels off. What should I do?

• Watch each path from the viewer’s perspective

• Use the Insights page to identify drop-offs

• Ask: Does each path add value and help the viewer get somewhere useful?

What’s the fastest way to check that all branches work?

• Jot down the buttons for each Chapter

• Walk through every combination once

• Watch for broken links, copy errors, or repeated content

If there are too many combinations to test, consider simplifying!

Can I have multiple buttons and branching on the Free plan?

No, branching and the ability to have multiple chapter step buttons are both Growth (and Enterprise) only.

---

Menu

The Menu Button is a navigational feature in Arcade that allows you to create a persistent, interactive menu for your viewers. It’s especially useful for giving users quick access to multiple parts of an Arcade or linking to external resources.

How to add the Menu button?

1. In the editor, locate the right-hand toolbar.

2. Click on the Menu Button icon.

3. This adds a small, persistent button to the bottom-left corner of both your editor view and the viewer experience.

What does the menu button do?

• The Menu Button remains minimized in the bottom-left corner until clicked.

• When expanded, it reveals a list of clickable items that you define.

• You can use these items to:

  • Jump to specific steps or chapters within the Arcade

  • Link to external URLs (e.g. help docs, product pages, signup links)

• It's like a non-intrusive, but permanent, chapter step

Can I customize the menu button?

You can fully customize the contents of the menu:

• Add a title to the menu

• Add, reorder, or delete individual menu items

• Set custom titles and link targets for each item

• Add a "Get Started" button, with fully editable text