> For the complete documentation index, see [llms.txt](https://docs.arcade.software/kb/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.arcade.software/kb/build/interactive-demo/edit/branding.md). # Branding ### What is per-Arcade branding? Per-Arcade branding lets you customize the look of a single Arcade without changing your workspace theme or Brand Kit. This is useful for one-off use cases — for example, building a demo in a customer's colors or swapping in a campaign-specific logo. Per-Arcade branding is accessed from the Design panel inside any Arcade editor, under the Branding tab. ### What is the difference between branding, a theme, and a Brand Kit? Brand Kit is your brand's source of truth. It stores who you are — your logos, colors, fonts, photography, voice, and other assets. Arcade's AI draws from your Brand Kit whenever it generates visuals or videos. Theme is a reusable preset applied across many Arcades. It controls fonts, backgrounds, cursors, CTA buttons, navigation defaults, and more. You set it at the workspace, folder, or Arcade level. Per-Arcade Branding is for one-off overrides on a single Arcade only. Changes made in the Branding tab do not affect any other Arcades or your workspace theme settings. ### What can I customize in per-Arcade branding? * Watermark — Toggle on or off (Pro and Growth plans only) * Share page logo — Upload a client or campaign-specific logo * Logo link URL — Where users go when they click the logo on the share page * Favicon — Browser tab icon for this specific Arcade * Share page CTA button — Custom call-to-action text and destination URL ### Where does per-Arcade branding appear? * Share page logo and CTA — Visible only on the Arcade share page * Favicon — Visible in browser tabs * Watermark — Visible in embedded Arcades. This is the only branding element that appears on embeds. ### Can I brand an Arcade for a specific customer? Yes. You can fully brand an individual Arcade for a client by combining theme overrides with per-Arcade branding settings — their logo, CTA, and favicon — without affecting any other Arcades in your workspace. ### Is per-Arcade branding available on all plans? The Branding tab is not available on the Free plan. Watermark controls are available on Growth plans. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.arcade.software/kb/build/interactive-demo/edit/branding.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.