Branding

Branding help you control the look and feel of individual Arcades.

What is per-Arcade branding?

Per-Arcade branding lets you customize the look of a single Arcade without changing your workspace theme or Brand Kit. This is useful for one-off use cases — for example, building a demo in a customer's colors or swapping in a campaign-specific logo.

Per-Arcade branding is accessed from the Design panel inside any Arcade editor, under the Branding tab.

What is the difference between branding, a theme, and a Brand Kit?

Brand Kit is your brand's source of truth. It stores who you are — your logos, colors, fonts, photography, voice, and other assets. Arcade's AI draws from your Brand Kit whenever it generates visuals or videos.

Theme is a reusable preset applied across many Arcades. It controls fonts, backgrounds, cursors, CTA buttons, navigation defaults, and more. You set it at the workspace, folder, or Arcade level.

Per-Arcade Branding is for one-off overrides on a single Arcade only. Changes made in the Branding tab do not affect any other Arcades or your workspace theme settings.

What can I customize in per-Arcade branding?

• Watermark — Toggle on or off (Pro and Growth plans only)

• Share page logo — Upload a client or campaign-specific logo

• Logo link URL — Where users go when they click the logo on the share page

• Favicon — Browser tab icon for this specific Arcade

• Share page CTA button — Custom call-to-action text and destination URL

Where does per-Arcade branding appear?

• Share page logo and CTA — Visible only on the Arcade share page

• Favicon — Visible in browser tabs

• Watermark — Visible in embedded Arcades. This is the only branding element that appears on embeds.

Can I brand an Arcade for a specific customer?

Yes. You can fully brand an individual Arcade for a client by combining theme overrides with per-Arcade branding settings — their logo, CTA, and favicon — without affecting any other Arcades in your workspace.

Is per-Arcade branding available on all plans?

The Branding tab is not available on the Free plan. Watermark controls are available on Growth plans.