> For the complete documentation index, see [llms.txt](https://docs.arcade.software/kb/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.arcade.software/kb/interactive-demo/leverage/insights-and-analytics/audience-reveal.md). # Audience Reveal ## Clearbit & Leads {% hint style="info" %} All Clearbit features are available on the **Growth plan**. {% endhint %} ### What is the Leads page? *The Leads page gives you a company-level view of engagement across all your Arcades.* Here, you'll see: * Which companies are interacting with your Arcades * Company size * A score that indicates how engaged the company is You can click into any company for a full engagement breakdown. *** ## Clearbit ### What is Clearbit Reveal? *Clearbit Reveal powers the company-level tracking used in Arcade’s Leads and Insights pages.* When enabled, Clearbit enriches viewer data with: * Company name, industry, and size * Viewer location and inferred role * Social media profiles * Engagement across all Arcades All Clearbit features are included in the *Growth plan* — no separate account required. ### Where can I see Clearbit data? You’ll find Clearbit insights in two places: * *Leads page* → aggregated company-level engagement across all Arcades * *Insights page (per Arcade)* → scroll to the bottom to see the top 100 company profiles engaging with that specific Arcade Clicking a company name will show: * Views, completions, and CTA clicks * Average time spent * Branches selected (if using CYA) * Which Arcades has the company seen * Company info and links ### How do I enable Clearbit? There are two ways: * Go to *Settings > Integrations* and click *Enable* next to Clearbit * Or visit the *Leads* page — you’ll be prompted to activate it Once enabled, you can also return here to *disable* it. ### Do I need a Clearbit account? *Nope.* Credits are built into your Arcade Growth plan.\ Everything works out of the box once enabled. ### Can I trust the company data? Clearbit uses IP enrichment, which works best with company networks.\ However, there may be occasional inaccuracies in: * *Shared workspaces* * *Co-working environments* * *Multi-tenant buildings* *Arcade can’t directly fix incorrect attributions, but Clearbit provides* [*this article*](https://help.clearbit.com/hc/en-us/articles/6987806130071-Flag-Incorrect-Data) *for flagging issues.* ### How can I use Clearbit data effectively? * *In Sales*: See if a prospect has viewed or shared your demo, how long they engaged, and how many others at the company watched * *In Marketing*: Identify unknown traffic, new accounts, or competitor interest * *In Customer Success*: Spot expansion opportunities based on feature interest *** ## HubSpot ### How does the HubSpot integration work? There are *two ways* Arcade integrates with HubSpot: *Method 1 — Form Submissions:* * If your Arcade includes a form with an *Email* field, Arcade will create or update a **Contact** in HubSpot. * Responses to form fields are added as **Timeline Events**. *Method 2 — Company Tracking (via Clearbit):* * If Clearbit is enabled, Arcade will create or update **Companies** in HubSpot based on which companies have viewed your Arcades. * Viewing behavior is added to the **Company timeline**. ### What gets pushed to HubSpot? * *Contacts*: From form submissions * *Companies*: From Clearbit Audience Reveal * *Timeline Events*: Form answers (on Contacts) and Arcade views (on Companies) ### Do I need both integrations enabled? * *Only using forms?* You can enable HubSpot alone (Method 1) * *Using company-level insights too?* You’ll need to enable **Clearbit** for Method 2 to work ### How can I enable the HubSpot integration? 1. Go to *Settings > Integrations* 2. Toggle *HubSpot* to ON 3. Ensure *Clearbit* is also enabled if you want company tracking *Note: The user who enables the HubSpot integration should have editing and creating access inside HubSpot.*\ *We recommend using an account with Admin or CRM Manager permissions to avoid sync issues.* ### How often does the sync run? * *Form submissions* are synced in **real time** * *Clearbit → HubSpot (Audience Reveal)*\* syncs once daily at **6am PT** ### How can I make the most of it? * Build *custom Company views* in HubSpot based on Arcade engagement * Filter by *Arcade activity score* to spot high-interest leads * Track demo views as deal signals * Use Arcade-based filters to prioritize your outreach list ### Can I request support for other CRMs? *Yes, please!*\ If you're using Salesforce, Pipedrive, HubSpot Enterprise, or another CRM that you'd like Arcade to integrate with, let us know.\ We’re actively prioritizing future integrations and would love your input. --- # Agent Instructions This documentation is published with GitBook. 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