# Insights & Analytics

### What is the Insights feature?

*Insights is your command center for understanding how your Arcade is performing — step by step, click by click.*\
Whether you're trying to improve engagement, qualify leads, or refine content, the Insights dashboard provides *real-time data* to guide your decisions.

### How do I access Insights?

There are two ways:

* *Flow Insights*: While editing an Arcade, click the *Insights* button in the top nav bar to see performance for that specific Arcade.
* *Overview Insights*: From the left-hand sidebar of your dashboard, click *Insights* to view top-level metrics across *all* your Arcades.

### What does the Insights dashboard track?

Insights include:

* *Views*: Who saw it
* *Play Rate*: Who clicked in
* *Completion Rate*: Who finished it
* *CTA Clicks*: Who took action
* *Average Play Time*
* *Step-by-step drop-off*
* *Branch engagement* (from CYA/Chapter buttons)
* *Form submissions*
* *Audience Reveal* (via Clearbit, for Growth plan users)

You can also:

* Filter by *1 day, 7 days, 30 days,* or *12 months*
  * and everything in between
* Export form data as a CSV
* Enable or disable *weekly email digests*
* Exclude *internal team views*

***

## Key Metrics

### What counts as a View?

A *View* is only counted when:

* At least *90% of the Arcade's pixels* are visible
* The viewer keeps it onscreen for at least *3 seconds*

This ensures you're tracking *real attention*, not bots or passive scrolls.

### What’s the difference between Viewers and Players?

* *Viewers*: Unique users who meet the view criteria
* *Players*: Users who interact — click, hover, or tap

*Play Rate* = Players ÷ Viewers

### What is Completion Rate?

*Completion* means reaching the final step of your Arcade.

In linear Arcades, that’s the last step.\
In branched Arcades (using Chapter buttons), any step without a hotspot or video counts as a completion.

### What counts as a CTA click?

CTA clicks include:

* CTA button on the *share page*
* Links on a *final overlay* step
* Custom *watermark* clicks
* Custom *logo* clicks

### What is Average Play Time?

This is the time between a viewer’s *first interaction* and *last click*, excluding idle time before clicking in.

Use it to assess:

* *Explainers*: Keep play time low to stay efficient
* *Product tours*: A longer play time means deeper engagement

***

## Step-by-Step Performance

### What is the drop-off curve?

The *Performance* chart shows how many Players reach each step. For every step, you’ll see:

* Percent of viewers who converted (clicked)
* Percent who dropped off
* Hovering reveals exact counts

### Why is this valuable?

It helps you identify:

* Confusing or underperforming steps
* When viewers start losing interest
* Where you may want to adjust copy, visuals, or flow

### Why don’t drop-off and conversion always add to 100%?

Sometimes viewers:

* Skip steps using navigation
* Revisit steps
* Exit at unusual points

These edge cases explain why percentages can add to more or less than 100%.

***

## Branching Insights (CYA)

### What happens when I use branching (CYA) in my Arcade?

Whenever a Chapter step includes multiple buttons:

* A *branch icon* appears in Flow Insights
* Each button shows:
  * *Click percentage*
  * *Drop-off or progression rate*
* The *bottom of the page* shows overall branch performance

### Why are branching insights important?

*Branching is one of the most valuable sources of audience behavior.*

With it, you can:

* Understand what content viewers care about
* Personalize follow-ups based on chosen paths
* Drop underperforming branches
* Spot opportunities for new segments or use cases

### What can I do with this data?

* *Refine button text* or simplify options
* *Match sales outreach* to the viewer’s interest
* *Segment audiences* by choice or behavior
* *Test messaging*: Duplicate Arcades and compare paths

***

## Audience Reveal & Forms

### What is Audience Reveal?

*Audience Reveal*, powered by Clearbit, identifies companies that view your Arcade.

It works automatically when:

* A viewer is on a *company network*
* Clearbit is connected to your workspace

Note: Gmail or other personal emails do not qualify.

### How do I enable it?

If you're on the *Growth plan*, just connect Clearbit once. All company-level data will flow in automatically.

### How are Form submissions tracked?

If your Arcade includes a Form:

* Submissions are logged in Insights
* You can enable *email notifications*
* The full submission list is exportable as a CSV

***

## Additional Tools

### Can I exclude internal views?

Yes.\
Use the *Exclude internal views* toggle to prevent team members from inflating your data.

### Can I get email digests?

Yes.\
Toggle *Weekly Performance Summary* to receive digest emails with high-level stats.

***

## Timing and Data Freshness

### How frequently is data updated?

* Data is processed every *10 minutes*
* It may take up to *3 minutes* to display

### What time zone does Arcade use?

Currently: *Pacific Time (PT)*\
Contact support to change your default time zone.

***

## Troubleshooting

### Why did my drop-off curve reset?

This happens when:

* Steps are added, removed, or reordered
* The branching structure is modified

We only show drop-off data for the *current structure* to maintain accuracy.

### Why are percentages off on the Performance chart?

Two common reasons:

* Viewers revisit steps or loop through branches
* They take alternate navigation routes (e.g. skip ahead)

This creates edge cases where drop-off and conversion aren't mutually exclusive.

***

## Insights vs. Old Analytics

### What changed from the previous Analytics feature?

* *Views* are now stricter (3s minimum + pixel visibility)
* *Step-level tracking* is now available
* *Branch-specific data* is included
* *Play Time and Completion* are new metrics
* The UI is redesigned and much faster

### Can I still access Analytics?

Yes.\
You’ll find a link to the old *Analytics* page at the top of your Overview Insights.

***

## Historical Data

### Why can’t I see data from before February 2023?

*Insights* launched on February 26, 2023.\
Data before that isn’t backfilled but is available through:

* The old *Analytics* view
* A manual *CSV export* (contact support)