# Insights & Analytics ### What is the Insights feature? *Insights is your command center for understanding how your Arcade is performing — step by step, click by click.*\ Whether you're trying to improve engagement, qualify leads, or refine content, the Insights dashboard provides *real-time data* to guide your decisions. ### How do I access Insights? There are two ways: * *Flow Insights*: While editing an Arcade, click the *Insights* button in the top nav bar to see performance for that specific Arcade. * *Overview Insights*: From the left-hand sidebar of your dashboard, click *Insights* to view top-level metrics across *all* your Arcades. ### What does the Insights dashboard track? Insights include: * *Views*: Who saw it * *Play Rate*: Who clicked in * *Completion Rate*: Who finished it * *CTA Clicks*: Who took action * *Average Play Time* * *Step-by-step drop-off* * *Branch engagement* (from CYA/Chapter buttons) * *Form submissions* * *Audience Reveal* (via Clearbit, for Growth plan users) You can also: * Filter by *1 day, 7 days, 30 days,* or *12 months* * and everything in between * Export form data as a CSV * Enable or disable *weekly email digests* * Exclude *internal team views* *** ## Key Metrics ### What counts as a View? A *View* is only counted when: * At least *90% of the Arcade's pixels* are visible * The viewer keeps it onscreen for at least *3 seconds* This ensures you're tracking *real attention*, not bots or passive scrolls. ### What’s the difference between Viewers and Players? * *Viewers*: Unique users who meet the view criteria * *Players*: Users who interact — click, hover, or tap *Play Rate* = Players ÷ Viewers ### What is Completion Rate? *Completion* means reaching the final step of your Arcade. In linear Arcades, that’s the last step.\ In branched Arcades (using Chapter buttons), any step without a hotspot or video counts as a completion. ### What counts as a CTA click? CTA clicks include: * CTA button on the *share page* * Links on a *final overlay* step * Custom *watermark* clicks * Custom *logo* clicks ### What is Average Play Time? This is the time between a viewer’s *first interaction* and *last click*, excluding idle time before clicking in. Use it to assess: * *Explainers*: Keep play time low to stay efficient * *Product tours*: A longer play time means deeper engagement *** ## Step-by-Step Performance ### What is the drop-off curve? The *Performance* chart shows how many Players reach each step. For every step, you’ll see: * Percent of viewers who converted (clicked) * Percent who dropped off * Hovering reveals exact counts ### Why is this valuable? It helps you identify: * Confusing or underperforming steps * When viewers start losing interest * Where you may want to adjust copy, visuals, or flow ### Why don’t drop-off and conversion always add to 100%? Sometimes viewers: * Skip steps using navigation * Revisit steps * Exit at unusual points These edge cases explain why percentages can add to more or less than 100%. *** ## Branching Insights (CYA) ### What happens when I use branching (CYA) in my Arcade? Whenever a Chapter step includes multiple buttons: * A *branch icon* appears in Flow Insights * Each button shows: * *Click percentage* * *Drop-off or progression rate* * The *bottom of the page* shows overall branch performance ### Why are branching insights important? *Branching is one of the most valuable sources of audience behavior.* With it, you can: * Understand what content viewers care about * Personalize follow-ups based on chosen paths * Drop underperforming branches * Spot opportunities for new segments or use cases ### What can I do with this data? * *Refine button text* or simplify options * *Match sales outreach* to the viewer’s interest * *Segment audiences* by choice or behavior * *Test messaging*: Duplicate Arcades and compare paths *** ## Audience Reveal & Forms ### What is Audience Reveal? *Audience Reveal*, powered by Clearbit, identifies companies that view your Arcade. It works automatically when: * A viewer is on a *company network* * Clearbit is connected to your workspace Note: Gmail or other personal emails do not qualify. ### How do I enable it? If you're on the *Growth plan*, just connect Clearbit once. All company-level data will flow in automatically. ### How are Form submissions tracked? If your Arcade includes a Form: * Submissions are logged in Insights * You can enable *email notifications* * The full submission list is exportable as a CSV *** ## Additional Tools ### Can I exclude internal views? Yes.\ Use the *Exclude internal views* toggle to prevent team members from inflating your data. ### Can I get email digests? Yes.\ Toggle *Weekly Performance Summary* to receive digest emails with high-level stats. *** ## Timing and Data Freshness ### How frequently is data updated? * Data is processed every *10 minutes* * It may take up to *3 minutes* to display ### What time zone does Arcade use? Currently: *Pacific Time (PT)*\ Contact support to change your default time zone. *** ## Troubleshooting ### Why did my drop-off curve reset? This happens when: * Steps are added, removed, or reordered * The branching structure is modified We only show drop-off data for the *current structure* to maintain accuracy. ### Why are percentages off on the Performance chart? Two common reasons: * Viewers revisit steps or loop through branches * They take alternate navigation routes (e.g. skip ahead) This creates edge cases where drop-off and conversion aren't mutually exclusive. *** ## Insights vs. Old Analytics ### What changed from the previous Analytics feature? * *Views* are now stricter (3s minimum + pixel visibility) * *Step-level tracking* is now available * *Branch-specific data* is included * *Play Time and Completion* are new metrics * The UI is redesigned and much faster ### Can I still access Analytics? Yes.\ You’ll find a link to the old *Analytics* page at the top of your Overview Insights. *** ## Historical Data ### Why can’t I see data from before February 2023? *Insights* launched on February 26, 2023.\ Data before that isn’t backfilled but is available through: * The old *Analytics* view * A manual *CSV export* (contact support) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.arcade.software/kb/leverage/insights-and-analytics.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. 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