Insights & Analytics

Insights allow you to understand how viewers and players interact with your Arcade.

What is the Insights feature?

Insights is your command center for understanding how your Arcade is performing — step by step, click by click. Whether you're trying to improve engagement, qualify leads, or refine content, the Insights dashboard provides real-time data to guide your decisions.

How do I access Insights?

There are two ways:

• Flow Insights: While editing an Arcade, click the Insights button in the top nav bar to see performance for that specific Arcade.

• Overview Insights: From the left-hand sidebar of your dashboard, click Insights to view top-level metrics across all your Arcades.

What does the Insights dashboard track?

Insights include:

• Views: Who saw it

• Play Rate: Who clicked in

• Completion Rate: Who finished it

• CTA Clicks: Who took action

• Average Play Time

• Step-by-step drop-off

• Branch engagement (from CYA/Chapter buttons)

• Form submissions

• Audience Reveal (via Clearbit, for Growth plan users)

You can also:

• Filter by 1 day, 7 days, 30 days, or 12 months

  • and everything in between

• Export form data as a CSV

• Enable or disable weekly email digests

• Exclude internal team views

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Key Metrics

What counts as a View?

A View is only counted when:

• At least 90% of the Arcade's pixels are visible

• The viewer keeps it onscreen for at least 3 seconds

This ensures you're tracking real attention, not bots or passive scrolls.

What’s the difference between Viewers and Players?

• Viewers: Unique users who meet the view criteria

• Players: Users who interact — click, hover, or tap

Play Rate = Players ÷ Viewers

What is Completion Rate?

Completion means reaching the final step of your Arcade.

In linear Arcades, that’s the last step. In branched Arcades (using Chapter buttons), any step without a hotspot or video counts as a completion.

What counts as a CTA click?

CTA clicks include:

• CTA button on the share page

• Links on a final overlay step

• Custom watermark clicks

• Custom logo clicks

What is Average Play Time?

This is the time between a viewer’s first interaction and last click, excluding idle time before clicking in.

Use it to assess:

• Explainers: Keep play time low to stay efficient

• Product tours: A longer play time means deeper engagement

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Step-by-Step Performance

What is the drop-off curve?

The Performance chart shows how many Players reach each step. For every step, you’ll see:

• Percent of viewers who converted (clicked)

• Percent who dropped off

• Hovering reveals exact counts

Why is this valuable?

It helps you identify:

• Confusing or underperforming steps

• When viewers start losing interest

• Where you may want to adjust copy, visuals, or flow

Why don’t drop-off and conversion always add to 100%?

Sometimes viewers:

• Skip steps using navigation

• Revisit steps

• Exit at unusual points

These edge cases explain why percentages can add to more or less than 100%.

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Branching Insights (CYA)

What happens when I use branching (CYA) in my Arcade?

Whenever a Chapter step includes multiple buttons:

• A branch icon appears in Flow Insights

• Each button shows:

  • Click percentage

  • Drop-off or progression rate

• The bottom of the page shows overall branch performance

Why are branching insights important?

Branching is one of the most valuable sources of audience behavior.

With it, you can:

• Understand what content viewers care about

• Personalize follow-ups based on chosen paths

• Drop underperforming branches

• Spot opportunities for new segments or use cases

What can I do with this data?

• Refine button text or simplify options

• Match sales outreach to the viewer’s interest

• Segment audiences by choice or behavior

• Test messaging: Duplicate Arcades and compare paths

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Audience Reveal & Forms

What is Audience Reveal?

Audience Reveal, powered by Clearbit, identifies companies that view your Arcade.

It works automatically when:

• A viewer is on a company network

• Clearbit is connected to your workspace

Note: Gmail or other personal emails do not qualify.

How do I enable it?

If you're on the Growth plan, just connect Clearbit once. All company-level data will flow in automatically.

How are Form submissions tracked?

If your Arcade includes a Form:

• Submissions are logged in Insights

• You can enable email notifications

• The full submission list is exportable as a CSV

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Additional Tools

Can I exclude internal views?

Yes. Use the Exclude internal views toggle to prevent team members from inflating your data.

Can I get email digests?

Yes. Toggle Weekly Performance Summary to receive digest emails with high-level stats.

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Timing and Data Freshness

How frequently is data updated?

• Data is processed every 10 minutes

• It may take up to 3 minutes to display

What time zone does Arcade use?

Currently: Pacific Time (PT) Contact support to change your default time zone.

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Troubleshooting

Why did my drop-off curve reset?

This happens when:

• Steps are added, removed, or reordered

• The branching structure is modified

We only show drop-off data for the current structure to maintain accuracy.

Why are percentages off on the Performance chart?

Two common reasons:

• Viewers revisit steps or loop through branches

• They take alternate navigation routes (e.g. skip ahead)

This creates edge cases where drop-off and conversion aren't mutually exclusive.

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Insights vs. Old Analytics

What changed from the previous Analytics feature?

• Views are now stricter (3s minimum + pixel visibility)

• Step-level tracking is now available

• Branch-specific data is included

• Play Time and Completion are new metrics

• The UI is redesigned and much faster

Can I still access Analytics?

Yes. You’ll find a link to the old Analytics page at the top of your Overview Insights.

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Historical Data

Why can’t I see data from before February 2023?

Insights launched on February 26, 2023. Data before that isn’t backfilled but is available through:

• The old Analytics view

• A manual CSV export (contact support)