Audience Reveal

Clearbit & Leads

All Clearbit features are available on the Growth plan.

What is the Leads page?

The Leads page gives you a company-level view of engagement across all your Arcades.

Here, you'll see:

• Which companies are interacting with your Arcades

• Company size

• A score that indicates how engaged the company is

You can click into any company for a full engagement breakdown.

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Clearbit

What is Clearbit Reveal?

Clearbit Reveal powers the company-level tracking used in Arcade’s Leads and Insights pages.

When enabled, Clearbit enriches viewer data with:

• Company name, industry, and size

• Viewer location and inferred role

• Social media profiles

• Engagement across all Arcades

All Clearbit features are included in the Growth plan — no separate account required.

Where can I see Clearbit data?

You’ll find Clearbit insights in two places:

• Leads page → aggregated company-level engagement across all Arcades

• Insights page (per Arcade) → scroll to the bottom to see the top 100 company profiles engaging with that specific Arcade

Clicking a company name will show:

• Views, completions, and CTA clicks

• Average time spent

• Branches selected (if using CYA)

• Which Arcades has the company seen

• Company info and links

How do I enable Clearbit?

There are two ways:

• Go to Settings > Integrations and click Enable next to Clearbit

• Or visit the Leads page — you’ll be prompted to activate it

Once enabled, you can also return here to disable it.

Do I need a Clearbit account?

Nope. Credits are built into your Arcade Growth plan. Everything works out of the box once enabled.

Can I trust the company data?

Clearbit uses IP enrichment, which works best with company networks. However, there may be occasional inaccuracies in:

• Shared workspaces

• Co-working environments

• Multi-tenant buildings

Arcade can’t directly fix incorrect attributions, but Clearbit provides this article for flagging issues.

How can I use Clearbit data effectively?

• In Sales: See if a prospect has viewed or shared your demo, how long they engaged, and how many others at the company watched

• In Marketing: Identify unknown traffic, new accounts, or competitor interest

• In Customer Success: Spot expansion opportunities based on feature interest

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HubSpot

How does the HubSpot integration work?

There are two ways Arcade integrates with HubSpot:

Method 1 — Form Submissions:

• If your Arcade includes a form with an Email field, Arcade will create or update a Contact in HubSpot.

• Responses to form fields are added as Timeline Events.

Method 2 — Company Tracking (via Clearbit):

• If Clearbit is enabled, Arcade will create or update Companies in HubSpot based on which companies have viewed your Arcades.

• Viewing behavior is added to the Company timeline.

What gets pushed to HubSpot?

• Contacts: From form submissions

• Companies: From Clearbit Audience Reveal

• Timeline Events: Form answers (on Contacts) and Arcade views (on Companies)

Do I need both integrations enabled?

• Only using forms? You can enable HubSpot alone (Method 1)

• Using company-level insights too? You’ll need to enable Clearbit for Method 2 to work

How can I enable the HubSpot integration?

1. Go to Settings > Integrations

2. Toggle HubSpot to ON

3. Ensure Clearbit is also enabled if you want company tracking

Note: The user who enables the HubSpot integration should have editing and creating access inside HubSpot. We recommend using an account with Admin or CRM Manager permissions to avoid sync issues.

How often does the sync run?

• Form submissions are synced in real time

• Clearbit → HubSpot (Audience Reveal)* syncs once daily at 6am PT

How can I make the most of it?

• Build custom Company views in HubSpot based on Arcade engagement

• Filter by Arcade activity score to spot high-interest leads

• Track demo views as deal signals

• Use Arcade-based filters to prioritize your outreach list

Can I request support for other CRMs?

Yes, please! If you're using Salesforce, Pipedrive, HubSpot Enterprise, or another CRM that you'd like Arcade to integrate with, let us know. We’re actively prioritizing future integrations and would love your input.