# Audience Reveal ## Clearbit & Leads {% hint style="info" %} All Clearbit features are available on the **Growth plan**. {% endhint %} ### What is the Leads page? *The Leads page gives you a company-level view of engagement across all your Arcades.* Here, you'll see: * Which companies are interacting with your Arcades * Company size * A score that indicates how engaged the company is You can click into any company for a full engagement breakdown. *** ## Clearbit ### What is Clearbit Reveal? *Clearbit Reveal powers the company-level tracking used in Arcade’s Leads and Insights pages.* When enabled, Clearbit enriches viewer data with: * Company name, industry, and size * Viewer location and inferred role * Social media profiles * Engagement across all Arcades All Clearbit features are included in the *Growth plan* — no separate account required. ### Where can I see Clearbit data? You’ll find Clearbit insights in two places: * *Leads page* → aggregated company-level engagement across all Arcades * *Insights page (per Arcade)* → scroll to the bottom to see the top 100 company profiles engaging with that specific Arcade Clicking a company name will show: * Views, completions, and CTA clicks * Average time spent * Branches selected (if using CYA) * Which Arcades has the company seen * Company info and links ### How do I enable Clearbit? There are two ways: * Go to *Settings > Integrations* and click *Enable* next to Clearbit * Or visit the *Leads* page — you’ll be prompted to activate it Once enabled, you can also return here to *disable* it. ### Do I need a Clearbit account? *Nope.* Credits are built into your Arcade Growth plan.\ Everything works out of the box once enabled. ### Can I trust the company data? Clearbit uses IP enrichment, which works best with company networks.\ However, there may be occasional inaccuracies in: * *Shared workspaces* * *Co-working environments* * *Multi-tenant buildings* *Arcade can’t directly fix incorrect attributions, but Clearbit provides* [*this article*](https://help.clearbit.com/hc/en-us/articles/6987806130071-Flag-Incorrect-Data) *for flagging issues.* ### How can I use Clearbit data effectively? * *In Sales*: See if a prospect has viewed or shared your demo, how long they engaged, and how many others at the company watched * *In Marketing*: Identify unknown traffic, new accounts, or competitor interest * *In Customer Success*: Spot expansion opportunities based on feature interest *** ## HubSpot ### How does the HubSpot integration work? There are *two ways* Arcade integrates with HubSpot: *Method 1 — Form Submissions:* * If your Arcade includes a form with an *Email* field, Arcade will create or update a **Contact** in HubSpot. * Responses to form fields are added as **Timeline Events**. *Method 2 — Company Tracking (via Clearbit):* * If Clearbit is enabled, Arcade will create or update **Companies** in HubSpot based on which companies have viewed your Arcades. * Viewing behavior is added to the **Company timeline**. ### What gets pushed to HubSpot? * *Contacts*: From form submissions * *Companies*: From Clearbit Audience Reveal * *Timeline Events*: Form answers (on Contacts) and Arcade views (on Companies) ### Do I need both integrations enabled? * *Only using forms?* You can enable HubSpot alone (Method 1) * *Using company-level insights too?* You’ll need to enable **Clearbit** for Method 2 to work ### How can I enable the HubSpot integration? 1. Go to *Settings > Integrations* 2. Toggle *HubSpot* to ON 3. Ensure *Clearbit* is also enabled if you want company tracking *Note: The user who enables the HubSpot integration should have editing and creating access inside HubSpot.*\ \&#xNAN;*We recommend using an account with Admin or CRM Manager permissions to avoid sync issues.* ### How often does the sync run? * *Form submissions* are synced in **real time** * *Clearbit → HubSpot (Audience Reveal)*\* syncs once daily at **6am PT** ### How can I make the most of it? * Build *custom Company views* in HubSpot based on Arcade engagement * Filter by *Arcade activity score* to spot high-interest leads * Track demo views as deal signals * Use Arcade-based filters to prioritize your outreach list ### Can I request support for other CRMs? *Yes, please!*\ If you're using Salesforce, Pipedrive, HubSpot Enterprise, or another CRM that you'd like Arcade to integrate with, let us know.\ We’re actively prioritizing future integrations and would love your input. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.arcade.software/kb/leverage/insights-and-analytics/audience-reveal.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.