# Audience Reveal

## Clearbit & Leads

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All Clearbit features are available on the **Growth plan**.
{% endhint %}

### What is the Leads page?

*The Leads page gives you a company-level view of engagement across all your Arcades.*

Here, you'll see:

* Which companies are interacting with your Arcades
*  Company size
* A score that indicates how engaged the company is

You can click into any company for a full engagement breakdown.

***

## Clearbit

### What is Clearbit Reveal?

*Clearbit Reveal powers the company-level tracking used in Arcade’s Leads and Insights pages.*

When enabled, Clearbit enriches viewer data with:

* Company name, industry, and size
* Viewer location and inferred role
* Social media profiles
* Engagement across all Arcades

All Clearbit features are included in the *Growth plan* — no separate account required.

### Where can I see Clearbit data?

You’ll find Clearbit insights in two places:

* *Leads page* → aggregated company-level engagement across all Arcades
* *Insights page (per Arcade)* → scroll to the bottom to see the top 100 company profiles engaging with that specific Arcade

Clicking a company name will show:

* Views, completions, and CTA clicks
* Average time spent
* Branches selected (if using CYA)
* Which Arcades has the company seen
* Company info and links

### How do I enable Clearbit?

There are two ways:

* Go to *Settings > Integrations* and click *Enable* next to Clearbit
* Or visit the *Leads* page — you’ll be prompted to activate it

Once enabled, you can also return here to *disable* it.

### Do I need a Clearbit account?

*Nope.* Credits are built into your Arcade Growth plan.\
Everything works out of the box once enabled.

### Can I trust the company data?

Clearbit uses IP enrichment, which works best with company networks.\
However, there may be occasional inaccuracies in:

* *Shared workspaces*
* *Co-working environments*
* *Multi-tenant buildings*

*Arcade can’t directly fix incorrect attributions, but Clearbit provides* [*this article*](https://help.clearbit.com/hc/en-us/articles/6987806130071-Flag-Incorrect-Data) *for flagging issues.*

### How can I use Clearbit data effectively?

* *In Sales*: See if a prospect has viewed or shared your demo, how long they engaged, and how many others at the company watched
* *In Marketing*: Identify unknown traffic, new accounts, or competitor interest
* *In Customer Success*: Spot expansion opportunities based on feature interest

***

## HubSpot

### How does the HubSpot integration work?

There are *two ways* Arcade integrates with HubSpot:

*Method 1 — Form Submissions:*

* If your Arcade includes a form with an *Email* field, Arcade will create or update a **Contact** in HubSpot.
* Responses to form fields are added as **Timeline Events**.

*Method 2 — Company Tracking (via Clearbit):*

* If Clearbit is enabled, Arcade will create or update **Companies** in HubSpot based on which companies have viewed your Arcades.
* Viewing behavior is added to the **Company timeline**.

### What gets pushed to HubSpot?

* *Contacts*: From form submissions
* *Companies*: From Clearbit Audience Reveal
* *Timeline Events*: Form answers (on Contacts) and Arcade views (on Companies)

### Do I need both integrations enabled?

* *Only using forms?* You can enable HubSpot alone (Method 1)
* *Using company-level insights too?* You’ll need to enable **Clearbit** for Method 2 to work

### How can I enable the HubSpot integration?

1. Go to *Settings > Integrations*
2. Toggle *HubSpot* to ON
3. Ensure *Clearbit* is also enabled if you want company tracking

*Note: The user who enables the HubSpot integration should have editing and creating access inside HubSpot.*\
\&#xNAN;*We recommend using an account with Admin or CRM Manager permissions to avoid sync issues.*

### How often does the sync run?

* *Form submissions* are synced in **real time**
* *Clearbit → HubSpot (Audience Reveal)*\* syncs once daily at **6am PT**

### How can I make the most of it?

* Build *custom Company views* in HubSpot based on Arcade engagement
* Filter by *Arcade activity score* to spot high-interest leads
* Track demo views as deal signals
* Use Arcade-based filters to prioritize your outreach list

### Can I request support for other CRMs?

*Yes, please!*\
If you're using Salesforce, Pipedrive, HubSpot Enterprise, or another CRM that you'd like Arcade to integrate with, let us know.\
We’re actively prioritizing future integrations and would love your input.