> For the complete documentation index, see [llms.txt](https://docs.arcade.software/kb/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.arcade.software/kb/leverage/insights-and-analytics/leads.md). # Leads The Leads page has two main tabs: **Contacts** and **Audience Reveal**. ## Contacts ### What is the Contacts tab? The **Contacts** tab shows a table of every person who has submitted a form inside one of your Arcades. Each row represents a single form submission. You’ll see: * **Submission time** * **Email address** * **Company** (if entered by the viewer) * **Form name** * **Last synced time** (with HubSpot and Salesforce) You can use this data to understand who’s engaging with your content and where they came from. *** ### Can I sync leads with my CRM? Yes. If you’ve connected **HubSpot** or **Salesforce**, Arcade will automatically sync form submissions to: * The **Lead**, **Contact**, or **Company** object in HubSpot * The **Lead**, **Contact**, or **Custom** object in Salesforce Sync times appear directly in the table. *** ### Can I export form submissions? Yes. You can export all contact data by clicking the `Download CSV` button in the top-right of the Contacts tab. *** ### Can I get notified when someone fills out a form? Yes. You can configure form notifications to send an email when a new submission is received. These alerts are tied to specific forms. *** ## Audience Reveal ### What is Audience Reveal? The **Audience Reveal** tab surfaces anonymized engagement data inferred through Clearbit Reveal. It shows which **companies** are engaging with your Arcades — even if no form was submitted. *** ### What data does Audience Reveal provide? Each company row includes: * **Company name** * **Cumulative play activity** (total views over 30 days, 7 days, and yesterday) * **Line graph** showing daily interest trend * **Dropdown** with Arcade-level engagement * **Company insights**: * Industry * Revenue range * Employee count * Viewer location * Detected role (e.g. “Marketing Manager”) * LinkedIn or other social profile > All company data is inferred via Clearbit Reveal and does **not** identify individuals unless a form was submitted. *** ### How is the interest score calculated? The **interest score** is a cumulative count of Arcade interactions from that company within a specific timeframe: * **30 days**: Green pill * **7 days**: Yellow pill * **Yesterday**: Grey pill You can sort by interest or click into a company row to expand Arcade-level breakdowns. *** ### What does the mini line graph show? The sparkline shows **cumulative daily activity** from that company — including: * Number of **Arcades played** * Number of **unique viewers** * Number of **total plays** This helps you spot spikes in interest or identify sustained engagement. *** ### Can I receive Audience Reveal updates by email? Yes. You can toggle on daily digests at the top of the Audience Reveal tab. These emails summarize recent company activity — perfect for SDRs or AMs. *** ## General Questions ### What’s the difference between Leads and Insights? * **Leads**: Show form submissions and company-level engagement across all Arcades in your team. * **Insights**: Focus on analytics for a single Arcade, including form submissions and viewer behavior specific to that Arcade. If you’re looking for how a single demo performed, go to the Insights tab of that Arcade. If you want a broader view of pipeline activity, go to Leads. *** ### Are Leads tied to a single Arcade? No. Leads aggregate engagement across **all Arcades** within a team. You’ll see viewer behavior and interest scores across multiple Arcades grouped by contact or company. *** --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.arcade.software/kb/leverage/insights-and-analytics/leads.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.