Leads

The Leads page helps you track engagement and identify high-interest prospects based on form submissions and anonymous traffic insights.

The Leads page has two main tabs: Contacts and Audience Reveal.

Contacts

What is the Contacts tab?

The Contacts tab shows a table of every person who has submitted a form inside one of your Arcades. Each row represents a single form submission.

You’ll see:

• Submission time

• Email address

• Company (if entered by the viewer)

• Form name

• Last synced time (with HubSpot and Salesforce)

You can use this data to understand who’s engaging with your content and where they came from.

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Can I sync leads with my CRM?

Yes. If you’ve connected HubSpot or Salesforce, Arcade will automatically sync form submissions to:

• The Lead, Contact, or Company object in HubSpot

• The Lead, Contact, or Custom object in Salesforce

Sync times appear directly in the table.

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Can I export form submissions?

Yes. You can export all contact data by clicking the Download CSV button in the top-right of the Contacts tab.

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Can I get notified when someone fills out a form?

Yes. You can configure form notifications to send an email when a new submission is received. These alerts are tied to specific forms.

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Audience Reveal

What is Audience Reveal?

The Audience Reveal tab surfaces anonymized engagement data inferred through Clearbit Reveal. It shows which companies are engaging with your Arcades — even if no form was submitted.

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What data does Audience Reveal provide?

Each company row includes:

• Company name

• Cumulative play activity (total views over 30 days, 7 days, and yesterday)

• Line graph showing daily interest trend

• Dropdown with Arcade-level engagement

• Company insights:

  • Industry

  • Revenue range

  • Employee count

  • Viewer location

  • Detected role (e.g. “Marketing Manager”)

  • LinkedIn or other social profile

All company data is inferred via Clearbit Reveal and does not identify individuals unless a form was submitted.

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How is the interest score calculated?

The interest score is a cumulative count of Arcade interactions from that company within a specific timeframe:

• 30 days: Green pill

• 7 days: Yellow pill

• Yesterday: Grey pill

You can sort by interest or click into a company row to expand Arcade-level breakdowns.

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What does the mini line graph show?

The sparkline shows cumulative daily activity from that company — including:

• Number of Arcades played

• Number of unique viewers

• Number of total plays

This helps you spot spikes in interest or identify sustained engagement.

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Can I receive Audience Reveal updates by email?

Yes. You can toggle on daily digests at the top of the Audience Reveal tab. These emails summarize recent company activity — perfect for SDRs or AMs.

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General Questions

What’s the difference between Leads and Insights?

• Leads: Show form submissions and company-level engagement across all Arcades in your team.

• Insights: Focus on analytics for a single Arcade, including form submissions and viewer behavior specific to that Arcade.

If you’re looking for how a single demo performed, go to the Insights tab of that Arcade. If you want a broader view of pipeline activity, go to Leads.

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Are Leads tied to a single Arcade?

No. Leads aggregate engagement across all Arcades within a team. You’ll see viewer behavior and interest scores across multiple Arcades grouped by contact or company.

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