# Leads

The Leads page has two main tabs: **Contacts** and **Audience Reveal**.

## Contacts

### What is the Contacts tab?

The **Contacts** tab shows a table of every person who has submitted a form inside one of your Arcades. Each row represents a single form submission.

You’ll see:

* **Submission time**
* **Email address**
* **Company** (if entered by the viewer)
* **Form name**
* **Last synced time** (with HubSpot and Salesforce)

You can use this data to understand who’s engaging with your content and where they came from.

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### Can I sync leads with my CRM?

Yes. If you’ve connected **HubSpot** or **Salesforce**, Arcade will automatically sync form submissions to:

* The **Lead**, **Contact**, or **Company** object in HubSpot
* The **Lead**, **Contact**, or **Custom** object in Salesforce

Sync times appear directly in the table.

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### Can I export form submissions?

Yes. You can export all contact data by clicking the `Download CSV` button in the top-right of the Contacts tab.

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### Can I get notified when someone fills out a form?

Yes. You can configure form notifications to send an email when a new submission is received. These alerts are tied to specific forms.

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## Audience Reveal

### What is Audience Reveal?

The **Audience Reveal** tab surfaces anonymized engagement data inferred through Clearbit Reveal. It shows which **companies** are engaging with your Arcades — even if no form was submitted.

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### What data does Audience Reveal provide?

Each company row includes:

* **Company name**
* **Cumulative play activity** (total views over 30 days, 7 days, and yesterday)
* **Line graph** showing daily interest trend
* **Dropdown** with Arcade-level engagement
* **Company insights**:
  * Industry
  * Revenue range
  * Employee count
  * Viewer location
  * Detected role (e.g. “Marketing Manager”)
  * LinkedIn or other social profile

> All company data is inferred via Clearbit Reveal and does **not** identify individuals unless a form was submitted.

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### How is the interest score calculated?

The **interest score** is a cumulative count of Arcade interactions from that company within a specific timeframe:

* **30 days**: Green pill
* **7 days**: Yellow pill
* **Yesterday**: Grey pill

You can sort by interest or click into a company row to expand Arcade-level breakdowns.

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### What does the mini line graph show?

The sparkline shows **cumulative daily activity** from that company — including:

* Number of **Arcades played**
* Number of **unique viewers**
* Number of **total plays**

This helps you spot spikes in interest or identify sustained engagement.

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### Can I receive Audience Reveal updates by email?

Yes. You can toggle on daily digests at the top of the Audience Reveal tab. These emails summarize recent company activity — perfect for SDRs or AMs.

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## General Questions

### What’s the difference between Leads and Insights?

* **Leads**: Show form submissions and company-level engagement across all Arcades in your team.
* **Insights**: Focus on analytics for a single Arcade, including form submissions and viewer behavior specific to that Arcade.

If you’re looking for how a single demo performed, go to the Insights tab of that Arcade. If you want a broader view of pipeline activity, go to Leads.

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### Are Leads tied to a single Arcade?

No. Leads aggregate engagement across **all Arcades** within a team. You’ll see viewer behavior and interest scores across multiple Arcades grouped by contact or company.

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