If you want to set up this Native Salesforce Integration, please reach out to your CSM
Track Arcade Engagement in Salesforce
Track how your prospects engage with your Arcade demos — right inside Salesforce. See which leads are watching your product tours, clicking CTAs, and showing buying intent, all without leaving your CRM.
What Does the Salesforce Integration Do?
Engagement tracking — Every Arcade play is logged as an Engagement Session on the associated Lead or Contact
Engagement scoring — Leads are automatically scored based on how deeply they interact with your Arcades
Top Engaged Leads dashboard — See your hottest unconverted leads ranked by engagement
Lead lifecycle handling — When a Lead converts to a Contact, engagement history transfers automatically
Optional features — Lead creation, lead status updates, contact linking, Clearbit enrichment, and sales notifications
How Do I Set Up the Salesforce Integration?
There are two parts to the integration:
Connect Salesforce in the Arcade app (OAuth)
Install the Arcade package from AppExchange into your Salesforce org
Both are required.
The OAuth connection allows Arcade to sync data into Salesforce, while the package enables UI components and automation inside Salesforce.
Step 1: How Do I Connect Salesforce in Arcade?
In the Arcade app, go to Settings → Integrations
Find Salesforce and click Enable
You’ll be redirected to Salesforce to authorize the connection
Log in with a Salesforce user that has API access and grant permissions
You’ll be redirected back to Arcade — the integration will show as connected
💡 The user who authorizes the connection should have permissions to create and update Leads, Contacts, and custom objects in Salesforce.
Step 2: How Do I Install the Arcade Package?
Go to the Arcade listing on Salesforce AppExchange (link coming soon)
Click Get It Now
Choose Production or Sandbox (recommended: Sandbox first)
Select Install for All Users (or specific profiles if needed)
Click Install and wait for the confirmation email
Step 3: How Do I Give My Team Access?
After installation, assign the Arcade User permission set.
Go to Setup → Users
Click a user
Scroll to Permission Set Assignments → Edit Assignments
Add Arcade User and save
Repeat for all users who need access to Arcade data.
Step 4: How Do I Configure Arcade Settings in Salesforce?
Open the App Launcher (top left grid)
Search for and open Arcade
Navigate to Settings
Configure options:
Setting
What It Does
Default
Enable Clearbit
Adds company + job title enrichment
On
Enable Lead Creation
Auto-creates new Leads
Off
Enable Lead Status Update
Updates status on final CTA
Off
Upgrade Status Label
Status applied (e.g., MQL)
MQL
Enable Contact Linking
Matches engagement to Contacts
Off
Notify Sales on CTA Click
Creates Task for rep
Off
Click Save
✅ Recommendation: Start simple. Keep Clearbit on, leave everything else off, then layer in automation once you trust the data.
Step 5: How Do I See Arcade Data on Leads & Contacts?
Add the Engagement Widget
Open a Lead or Contact
Click gear icon → Edit Page
In the left panel, find Arcade Engagement Compact
Drag it onto the page (recommended: right sidebar)
Optionally add Arcade Engagement Table for full detail
Click Save → Activate (Org Default)
What Components Are Available?
Component
Best For
Shows
Arcade Engagement Compact
Quick view
Recent plays, CTA clicks
Arcade Engagement Table
Detailed view
Full engagement + enrichment
Top Engaged Leads
Dashboard
Ranked high-intent leads
How Do Sales Notifications Work?
When “Notify Sales on CTA Click” is enabled:
A Salesforce Task is automatically created
Assigned to the Lead Owner
Appears in Activity Timeline + Home view
Field
Value
Subject
Follow up after Arcade completion
Priority
High
Status
Not Started
Assigned To
Lead Owner
How Does Engagement Scoring Work?
Action
Points
Played an Arcade
1
Clicked any CTA
+2
Clicked final CTA
+4
Max per play: 7 points
Scores stack across sessions.
Example: 3 full engagements = 21 points
How Does Data Sync Between Arcade and Salesforce?
Prospect plays an Arcade
Arcade syncs data (every few hours)
System matches Lead/Contact by email
Creates an Engagement Session record
Applies enrichment (if enabled)
Creates Task (if CTA + notifications enabled)
Updates Lead status (if enabled)
What Happens When a Lead Converts?
All engagement history automatically transfers to the Contact.
No data loss. No re-linking required.
Troubleshooting
"I don't see the Arcade tab"
Make sure the Arcade User permission set is assigned to your user.
"I don't see engagement data on my Lead/Contact records"
The components need to be added to your page layouts (see Step 5). Also check that the sync has had time to run (up to 2 hours).
"I connected Salesforce but nothing is syncing"
Make sure the Arcade package is installed (Step 2). The OAuth connection alone doesn't enable the full integration — the package is required for engagement tracking and UI components.
"I see the components but they show "No Arcade engagements found" "
This means no engagement data has been synced for this Lead/Contact yet. Verify that prospects are playing Arcades and that the email or company name matches.
Additional FAQs
Do I need both the OAuth connection and the AppExchange package?
Yes. If you skip either one, the integration will not work correctly.
OAuth = data connection
Package = UI + automation inside Salesforce
How long does it take for data to appear?
Typically within a few hours. If nothing shows after ~2 hours, something is misconfigured.
Can I control what gets created or updated in Salesforce?
Yes. All automation (lead creation, status updates, notifications) is optional and configurable in Settings.
Do I need to contact Arcade to set up my Salesforce Integration?
If you want to set up this Native Salesforce Integration, please reach out to your CSM.
