Brand Kits
It takes seconds to set up. Your brand comes to life instantly, in every asset.
Getting Started
What is a Brand Kit in Arcade?
A Brand Kit is Arcade’s visual and tonal understanding of your brand — your colors, fonts, logos, icons, background imagery, and voice.
Arcade uses your Brand Kit whenever AI creates visuals or videos, ensuring everything stays on-brand without manual restyling.
Where can I find my Brand Kits?
Go to Settings → Brand Kits.
Each Brand Kit appears as its own card.
Creating & Editing
How do I generate a new Brand Kit from my website?
Go to Settings → Brand Kits → New Brand Kit
Enter your company URL
Click Generate
Arcade scrapes your site and automatically builds a full kit using your brand’s publicly visible identity.
What does Arcade scrape when generating my Brand Kit?
Arcade automatically collects:
Primary, secondary, and highlight colors
Text and neutral colors (light + dark)
Font styles
Logos (light/dark)
Icons (light/dark)
Background images
Style cues (corner radius, shapes, patterns)
Can I edit my Brand Kit after it’s generated?
Yes — everything is editable. You can:
Replace colors
Swap fonts
Upload new logos or icons
Delete any item using the trash can
Add/remove screenshots that define your brand’s visual language
Can I upload my own brand assets?
Yes. You can upload logos, icons, fonts, or additional visual references directly into the Identity or Assets tabs.
Brand Assets
What shows up in the Assets tab?
The Assets tab stores images the AI may use when generating visuals or videos, including:
Screenshots scraped from your website
Assets you manually upload
Generated assets inspired by your branding
Can I request new assets from AI?
Yes. Under Assets → Add Asset, you can:
Generate with AI — create new branded backgrounds or visuals
Upload from files — add your own images
Why does Arcade generate multiple versions of my logos and icons?
Arcade creates light, dark, simplified, and icon-only versions so AI can choose the best fit for different layouts and backgrounds.
What are Brand Inputs and Creative Assets?
Brand Inputs: Screenshots or visuals that help Arcade learn your visual identity.
Creative Assets: Background images without text, generated from your inputs, used in visual and video creation.
Voice & Tone
What is the Voice tab?
The Voice tab defines your brand’s writing and speaking style. This tone is used for:
AI-generated copy in visuals
On-screen text
Video scripts
AI voiceover narration
Which voice styles are available?
Arcade includes six presets:
Professional
Educational
Friendly
Minimalist
Inspirational
Custom
Each preset has an editable description you can rewrite to match your brand.
Can I customize or refine my brand voice over time?
Yes.
You can fully rewrite the voice prompt, and giving feedback on generated copy (👍/👎) helps refine how Arcade writes for you.
Using Brand Kits
How does my Brand Kit affect visuals and videos?
Your Brand Kit controls:
Colors
Fonts
Logos and icons
Background images
Shape and corner radius preferences
Voice tone
Overall style
This ensures visuals and videos generated with AI feel like they were made in-house.
Can I switch Brand Kits for a specific project?
Yes. When creating a visual or video, simply choose a different Brand Kit.
You may also switch Brand Kits in the editor before exporting.
Do AI visuals or videos update automatically when I change my Brand Kit?
No. Existing content does not update retroactively.
All future generations will use the updated Brand Kit.
Managing Brand Kits
Can I create multiple Brand Kits?
No, currently each Workspace only has one Brank Kit per. If you and your team want more, please reach out to our Support team.
Do I need to update my Brand Kit regularly?
Usually no. Most teams generate a Brand Kit once and adjust it only when branding changes (new logo, new palette, etc.).
What happens if I delete part of my Brand Kit?
Anything you delete — logo, color, icon, asset — will no longer be used in future generated content.
Can multiple admins edit the same Brand Kit?
Yes, though it's best to limit edits to your design/admin team to avoid overwriting changes.
Troubleshooting
What if Arcade misidentifies my brand style?
You can delete incorrect Brand Inputs and upload your own. Providing feedback helps Arcade improve future generations.
Why does spacing, padding, or layout look slightly off in generated visuals?
Minor inconsistencies can occur. If you notice recurring issues, report them to our support team
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