Use Cases
Last updated
Last updated
Welcome to the Arcade Use Case Hub! Discover how teams across Customer Success, Product, Sales, and Marketing use Arcade’s interactive demos to deliver results, engage customers, and boost productivity. Click on any section for specific examples, insights, and tips.
Arcade is a powerful asset for sales teams, transforming traditional sales materials into interactive experiences that drive engagement and conversions.
Qualifying Prospects: Send Arcades in emails to give prospects an interactive experience from the start. Each Arcade has a unique URL and built-in analytics to track engagement and identify what catches your prospects’ attention.
Embedding in Sales Collateral: Replace static content in collateral or on your website with Arcades to capture attention and boost conversions. Keep Arcades brief for easy consumption, and include a strong call-to-action (CTA) to encourage scheduling demos or starting a free trial.
🔎 Case Study:
Learn how Rudderstack’s GTM team saw 2x more pipeline from launches and reduced sale training time by 83%.
Marketing teams can use Arcade to experiment, engage audiences, and drive product-led growth. Here’s how marketers are leveraging Arcade for maximum impact:
Boost Lead Generation: Use Arcades on social media or embed them on your homepage to increase lead engagement. Add CTAs to guide users toward your next step, such as a trial or form submission.
Increase Conversion Rates: Test different Arcades for various user segments and track engagement to see what’s working. Short Arcades tend to be most effective, so break them into smaller segments for specific use cases. For example, add a CTA in your Arcade to convert leads and track the success rate.
Testing New Features: Launch different Arcades for various campaigns, adding hotspots and tracking interactions to see where users drop off. Use the “Advanced Options” in the Chrome extension to keep Arcades updated as you refine new features.
🔎 Case Study:
See how Labelbox used an interactive demo library to increase MQLs by 30%.
Product teams leverage Arcade to gather feedback, test features, and create memorable first impressions. Here’s how to integrate Arcade into your product workflow:
Demo-Driven Development: Support the product lifecycle using interactive demos at every stage, from concept testing to product updates. Arcade can be a valuable tool for users to explore and give feedback on new features.
Customer-Driven Design: Upload Figma designs or other prototypes to Arcade to let customers see what’s coming next and provide feedback. Simply export your designs as PNGs and import them into Arcade for a seamless experience.
Real-Time Feedback: Share Arcades within changelogs, emails, or announcements, and track engagement to understand which features are resonating. Connect with changelog providers to add these Arcades directly and monitor metrics to improve each release.
🔎 Case Study:
See how Wrike incorporated Arcades into their onboarding and boosted conversion by 65%.
Customer Success teams use Arcade to build stronger customer relationships, educate users, and provide quick support. Here are the top ways to get the most out of Arcade in customer success:
Interactive Knowledge Base: Enhance your knowledge base with Arcades like the one you’re experiencing here! Use them in technical documentation, tutorials, and one-on-one customer support to make complex information easy to understand.
Keeping Content Fresh: Product updates are frequent, and so is the need to keep demos current. Use the “Advanced Options” in the Arcade Chrome extension to update content and ensure customers get the latest experience seamlessly.
🔎 Case study:
See how Glide's education team saved 6 months of production time with Arcade.
Looking to measure success? Benchmarking can be tricky since performance varies widely based on product, market, and customer type. Start by setting a baseline with your current performance, then use Arcade to A/B test for improvements.
Pro Tip: For A/B testing, consider tools like Google Optimize to monitor Arcade’s impact on engagement and conversions.
Want to see more great examples? Explore our Showcase to get inspired by real-world examples across industries and find new ways to make Arcade work for you!
