Integrations

Arcade integrates with some of your favorite tools.

This feature is available on our Growth and Enterprise plans

Overview

Arcade lets you integrate with other SaaS products, including analytics tools, CRMs, CDPs, and collaboration apps. You can see all of our integrations on your Settings > Integrations page.

Arcade-Level Integrations

Can I embed third-party tools inside an Arcade?

Yes! Arcade supports embedding content from several platforms directly into an Arcade step.

You can embed widgets from the following providers:

• Calendly

• HubSpot Forms

• Marketo Forms

• Typeform

• YouTube

These integrations allow you to include things like forms, surveys, and videos directly inside your demo — no redirects needed.

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How do I embed a Calendly form inside an Arcade?

Arcade’s Calendly integration lets you embed a live scheduling form right into a step. Here’s how:

Step 1: Retrieve your Calendly embed code

• Open Calendly and go to the form you'd like to embed

• Choose the Inline Embed option

• Copy the provided HTML code

Step 2: Add an Embed step in Arcade

• In the Arcade editor, navigate to the step where you want the embed

• Click Add Step and choose Embed

• Paste your Calendly code into the Embed Code field

Step 3: Preview and publish

• Use the preview option to make sure the embed looks and functions as expected

• Once you're happy with the result, go ahead and Publish your Arcade

A visual walkthrough is available in this demo Arcade: [Insert linked demo here]

HubSpot Forms

Can I embed a HubSpot Form into my Arcade?

Yes — you can easily integrate HubSpot Forms into any Arcade using the Embed step.

This allows you to collect user information (like names, emails, or feedback) directly inside your interactive demo.

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How do I embed a HubSpot Form?

Step 1: Get the embed code from HubSpot

• Log in to your HubSpot account

• Go to the form you want to embed

• Click the Embed option and copy the HTML embed code to your clipboard

Step 2: Add the form to your Arcade

• Open your Arcade in the editor

• Navigate to the step where you want the form to appear

• Add a new Embed step

• Paste the HubSpot embed code into the Embed Code field on the right-hand panel

Step 3: Preview and publish

• Use Preview mode to confirm the form displays and functions properly

• When you're ready, click Publish to make your Arcade live

Marketo Forms

Can I embed a Marketo Form into my Arcade?

Absolutely. Arcade makes it easy to embed Marketo Forms directly into your steps, allowing you to capture leads without disrupting the viewer’s flow.

How do I embed a Marketo Form?

Step 1: Get the embed code from Marketo

• Log in to your Marketo account

• Navigate to the form you want to embed

• Open the Embed Code option and copy the full HTML code

Step 2: Add the form to your Arcade

• Open your Arcade in the editor

• Navigate to the step where the form should appear

• Click Add Step and choose Embed

• Paste the copied code into the Embed Code field on the right-hand side

Step 3: Preview and publish

• Use Preview mode to check the form layout and interaction

• Once everything looks right, click Publish

Typeform

Can I embed a Typeform into my Arcade?

Yes! Embedding a Typeform into your Arcade is a great way to gather feedback, run surveys, or capture lead data — all without sending users away from the experience.

How do I embed a Typeform?

Step 1: Get the embed code from Typeform

• Log in to your Typeform account

• Open the form you want to use

• Go to the Share tab

• Copy the HTML Embed code

Step 2: Add the Typeform to your Arcade

• Open your Arcade in the editor

• Go to the step where you want the form to appear

• Add a new Embed step

• Paste the copied embed code into the Embed Code field on the right-hand panel

Step 3: Check and launch

• Use Preview to make sure your form is displaying and working properly

• Click Publish when you're ready to go live

YouTube

Can I embed a YouTube video into my Arcade?

Yes — you can embed YouTube videos directly into any step of your Arcade using an Embed step. This is perfect for layering rich media into your walkthrough or highlighting content without requiring users to leave the page.

How do I embed a YouTube video?

Step 1: Get the embed code from YouTube

• Open the video on YouTube

• Right-click on the video and select Copy Embed Code

• Alternatively, click Share > Embed to copy the full iframe code

Step 2: Add the video to your Arcade

• Open your Arcade in the editor

• Navigate to the step where you want the video to appear

• Add a new Embed step

• Paste the embed code into the Embed Code field on the right

Step 3: Preview and publish

• Use Preview mode to confirm the video appears and plays properly

• Once everything looks good, click Publish

If you would like us to add support for other embeds, don't hesitate to contact us.

Team-level integrations

Arcade provides several integrations you can turn on inside your Team. The Integration Settings page lists all of the available integrations. You can demo them below:

Amplitude

Clearbit

For more information about our integration with Clearbit, please visit Clearbit.

Google Analytics

Google Tag Manager

Hubspot

For more information about the HubSpot integration, please visit HubSpot.

Intercom

Mixpanel

PostHog

Salesforce

The Arcade Salesforce integration enables seamless routing of form submissions from your Arcades directly into Salesforce as leads. Please note the following important details:

• Email Field Requirement: Only Arcade Forms that include an email field are eligible for submission to Salesforce.

• Email Validation: Submitted email addresses undergo validation through Clearbit. If an email is deemed invalid, Arcade will not create a Salesforce lead for that submission.

• Real-Time Submission: Form submissions are transmitted to Salesforce immediately upon completion, ensuring your lead data is promptly updated.

Segment

Slack

Overview of Arcade's Integrations:
Integration Level* Integration Function Data Collected Type Arcade-Level Calendly Scheduling tool embedded within an Arcade. No specific data collection - Arcade-Level HubSpot Forms Embedded forms within Arcade for lead generation. Form submissions: name, email, custom fields. Leads-based Arcade-Level Marketo Forms Embedded forms for marketing automation. Form submissions: contact details, custom fields. Leads-based Arcade-Level Typeform Embeds interactive forms and surveys within Arcade. User responses to forms and surveys. Leads-based Arcade-Level YouTube Embeds video content within Arcade. No data collection (user interactions tracked by YouTube). - Team-Level Amplitude Track and analyze audience behavior in Amplitude. Event tracking: clicks, navigation paths. Analytics-focused Team-Level Clearbit Uncover high-intent companies engaging with Arcades. Company engagement: industry, revenue, viewer location, engagement metrics Leads-based Team-Level Google Analytics Track and analyze audience behavior in Google Analytics. User interaction data: page views, session durations. Analytics-focused Team-Level Google Tag Manager Send Arcade events to Google Tag Manager. No direct data collection. Allows Arcade events to be forwarded to other systems. Analytics-focused Team-Level HubSpot Generate leads, sync behavior data, and drive action in HubSpot. Lead generation data: contact details, engagement metrics. Leads-based Team-Level Intercom Add Intercom Messenger inside an Arcade for ongoing engagement. No direct data collection - Team-Level Mixpanel Track and analyze audience behavior in Mixpanel. Event tracking: user interactions, feature usage, navigation. Analytics-focused Team-Level PostHog Track and analyze audience behavior in PostHog. Event tracking: user interactions, session data. Analytics-focused Team-Level Salesforce Generate leads, sync behavior data, and drive action in Salesforce. Lead details: contact info, engagement metrics. Leads-based Team-Level Segment Send Arcade tracking events to Segment. Arcade events: clicks, interactions sent to Segment. Analytics-focused Team-Level Slack Notify Slack channels when Arcades are published or edited. No data collection. Sends notifications to Slack channels. - *Arcade-Level Integrations: These are integrations that operate within individual Arcades, affecting only the specific content where they are embedded. *Team-Level Integrations: These integrations apply across the entire team's activities within Arcade, impacting all Arcades created by the team.

Subscribing to Arcade events using Event Propagation

If you'd like to subscribe to viewer-level events that happen inside an Arcade, check out Arcade’s Event Propagation. This provides a custom way to integrate with Arcade in case a specific integration is not available.

If you'd like Arcade to integrate with a product that isn’t on this list, please let us know at [e-mail], and we’ll consider adding it.