Branding & Theme

Themes and branding help you control the look and feel of your Arcades across your workspace, teams, folders, and individual Arcades.

Themes

What is a theme in Arcade?

A theme is a reusable design preset that controls the appearance and behavior of your Arcades. Themes help keep Arcades visually consistent across:

• An entire workspace

• A specific team or folder

• An individual Arcade (with override settings)

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How do I access the theme settings?

From any Arcade:

1. Click the Design panel on the right toolbar

2. Under Theme, click Edit

3. You’ll be taken to the workspace’s Theme settings page

There, you can:

• View and edit existing themes

• Create new themes

• Rename or delete existing ones

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What can I customize in a theme?

Each theme includes:

• Fonts – Powered by Google Fonts, previewable before selecting

• Brand colors – Set hotspot background + text color

• Share page logo – Appears in the header of your share page

• Logo link URL – Where users go when they click the share page logo

• Favicon – Browser tab icon

• Share page button – Custom CTA (text + link)

• Wrapper – Optional frame around your Arcade

• Background – Consistent background for all steps

• Cursor – Custom mouse cursor inside the Arcade

• Watermark – Pro plan lets you remove the Arcade watermark; Growth plan lets you add your own

• Default navigation settings – Enable or disable next/back buttons

• Autoplay – Automatically advance steps

• Background music – Upload your own MP3 (see Audio section)

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Where can I apply a theme?

Themes can be applied at three levels:

1. Workspace – Global default for all Arcades

2. Folder – Override the workspace theme for Arcades in a folder

3. Arcade – Override both folder and workspace settings on a case-by-case basis

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What happens when I move an Arcade into a folder with a theme?

Arcade will prompt you: “Do you want to update this Arcade’s settings to match the folder theme?”

Accepting this will apply:

• Font

• Colors

• Cursor

• Background

• Other theme settings

This ensures visual consistency across the team or campaign.

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Can I override a theme for a specific Arcade?

Yes. Even if a theme is applied from the workspace or folder, you can override settings like:

• Background

• Wrapper

• Cursor

• Music

• Navigation

Simply adjust the settings in the Design panel inside your Arcade.

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Branding

What is the difference between theme and branding?

• Theme = general design + behavior

• Branding = specific logos, favicons, buttons, and identifiers

Branding settings are accessible via the Design panel under the Branding tab in any Arcade.

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What can I customize in branding?

Per Arcade, you can:

• Toggle the watermark on or off (Pro and Growth plans only)

• Customize the share button (CTA text and destination URL)

• Set the share page logo and favicon

• Use client-specific branding (e.g. Toyota, Google) on a per-Arcade basis

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Where does branding appear?

• Share page logo and CTA – Only visible when using Arcade’s share page

• Favicon – Visible in browser tabs

• Watermark – Visible in embedded Arcades (only branding element that shows on embeds)

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Can I use different branding for different customers?

Yes! You can fully brand an Arcade for a specific client by:

1. Overriding theme elements (colors, fonts, etc.)

2. Adding their logo and watermark in the Branding tab

This makes it easy to tailor the look of your Arcade for unique audiences.

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Folder-Level Themes

Can folders have their own themes?

Yes. To apply a theme to a folder:

1. Click ... on the folder

2. Select Edit

3. Choose a default theme

When Arcades are added to this folder, they’ll be prompted to adopt its settings.