Insights
Insights allow you to understand how viewers and players interact with your Arcade.
What is the Insights feature?
Insights is your command center for understanding how your Arcade is performing — step by step, click by click. Whether you're trying to improve engagement, qualify leads, or refine content, the Insights dashboard provides real-time data to guide your decisions.
How do I access Insights?
There are two ways:
Flow Insights: While editing an Arcade, click the Insights button in the top nav bar to see performance for that specific Arcade.
Overview Insights: From the left-hand sidebar of your dashboard, click Insights to view top-level metrics across all your Arcades.
What does the Insights dashboard track?
Insights include:
Views: Who saw it
Play Rate: Who clicked in
Completion Rate: Who finished it
CTA Clicks: Who took action
Average Play Time
Step-by-step drop-off
Branch engagement (from CYA/Chapter buttons)
Form submissions
Audience Reveal (via Clearbit, for Growth plan users)
You can also:
Filter by 1 day, 7 days, 30 days, or 12 months
and everything in between
Export form data as a CSV
Enable or disable weekly email digests
Exclude internal team views
Key Metrics
What counts as a View?
A View is only counted when:
At least 90% of the Arcade's pixels are visible
The viewer keeps it onscreen for at least 3 seconds
This ensures you're tracking real attention, not bots or passive scrolls.
What’s the difference between Viewers and Players?
Viewers: Unique users who meet the view criteria
Players: Users who interact — click, hover, or tap
Play Rate = Players ÷ Viewers
What is Completion Rate?
Completion means reaching the final step of your Arcade.
In linear Arcades, that’s the last step. In branched Arcades (using Chapter buttons), any step without a hotspot or video counts as a completion.
What counts as a CTA click?
CTA clicks include:
CTA button on the share page
Links on a final overlay step
Custom watermark clicks
Custom logo clicks
What is Average Play Time?
This is the time between a viewer’s first interaction and last click, excluding idle time before clicking in.
Use it to assess:
Explainers: Keep play time low to stay efficient
Product tours: A longer play time means deeper engagement
Step-by-Step Performance
What is the drop-off curve?
The Performance chart shows how many Players reach each step. For every step, you’ll see:
Percent of viewers who converted (clicked)
Percent who dropped off
Hovering reveals exact counts
Why is this valuable?
It helps you identify:
Confusing or underperforming steps
When viewers start losing interest
Where you may want to adjust copy, visuals, or flow
Why don’t drop-off and conversion always add to 100%?
Sometimes viewers:
Skip steps using navigation
Revisit steps
Exit at unusual points
These edge cases explain why percentages can add to more or less than 100%.
Branching Insights (CYA)
What happens when I use branching (CYA) in my Arcade?
Whenever a Chapter step includes multiple buttons:
A branch icon appears in Flow Insights
Each button shows:
Click percentage
Drop-off or progression rate
The bottom of the page shows overall branch performance
Why are branching insights important?
Branching is one of the most valuable sources of audience behavior.
With it, you can:
Understand what content viewers care about
Personalize follow-ups based on chosen paths
Drop underperforming branches
Spot opportunities for new segments or use cases
What can I do with this data?
Refine button text or simplify options
Match sales outreach to the viewer’s interest
Segment audiences by choice or behavior
Test messaging: Duplicate Arcades and compare paths
Audience Reveal & Forms
What is Audience Reveal?
Audience Reveal, powered by Clearbit, identifies companies that view your Arcade.
It works automatically when:
A viewer is on a company network
Clearbit is connected to your workspace
Note: Gmail or other personal emails do not qualify.
How do I enable it?
If you're on the Growth plan, just connect Clearbit once. All company-level data will flow in automatically.
How are Form submissions tracked?
If your Arcade includes a Form:
Submissions are logged in Insights
You can enable email notifications
The full submission list is exportable as a CSV
Additional Tools
Can I exclude internal views?
Yes. Use the Exclude internal views toggle to prevent team members from inflating your data.
Can I get email digests?
Yes. Toggle Weekly Performance Summary to receive digest emails with high-level stats.
Timing and Data Freshness
How frequently is data updated?
Data is processed every 10 minutes
It may take up to 3 minutes to display
What time zone does Arcade use?
Currently: Pacific Time (PT) Contact support to change your default time zone.
Troubleshooting
Why did my drop-off curve reset?
This happens when:
Steps are added, removed, or reordered
The branching structure is modified
We only show drop-off data for the current structure to maintain accuracy.
Why are percentages off on the Performance chart?
Two common reasons:
Viewers revisit steps or loop through branches
They take alternate navigation routes (e.g. skip ahead)
This creates edge cases where drop-off and conversion aren't mutually exclusive.
Insights vs. Old Analytics
What changed from the previous Analytics feature?
Views are now stricter (3s minimum + pixel visibility)
Step-level tracking is now available
Branch-specific data is included
Play Time and Completion are new metrics
The UI is redesigned and much faster
Can I still access Analytics?
Yes. You’ll find a link to the old Analytics page at the top of your Overview Insights.
Historical Data
Why can’t I see data from before February 2023?
Insights launched on February 26, 2023. Data before that isn’t backfilled but is available through:
The old Analytics view
A manual CSV export (contact support)
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