Chapter, Form, & Embed
Chapters
What is a Chapter step?
A Chapter step lets you organize your Arcade into sections that users can easily navigate. Chapters are made up of a title, a subtitle, and buttons that link either to different steps within your Arcade or to external URLs.
How do I add a Chapter step?
To add a Chapter step, open your editing toolbar and select the Chapter icon. You will be able to edit the title, subtitle, and buttons directly from there.
How many buttons can I add to a Chapter?
For visual purposes, you can (only) add up to five buttons within a Chapter step. Each button can link to a different step in your Arcade or to an external webpage via URL.
If you'd like to use more than five chapter buttons, please reach out to our support team.
What happens when a user clicks a Chapter button?
When a user selects a Chapter button, they will be taken to the specific step (you selected) or URL associated with that button.
Can I customize the appearance of Chapter steps?
Yes, you can fully customize Chapter steps. You can:
Choose a theme: Light, Dark, or Custom
Custom will allow you to manipulate the background's color and upload your own background image
Adjust background blur: Light, Medium, or Off
Align the chapter buttons: Left, Center, or Right
Can I change the background of a Chapter step separately from the rest of the Arcade?
Yes, Chapter backgrounds are editable independently from normal Arcade backgrounds. This allows you to create distinct visual sections within your Arcade.
Forms
What is a Form step?
A Form step allows you to collect information from users inside your Arcade. Similar to a Chapter step, a Form step includes a title and subtitle, but instead of navigation buttons, it displays input fields that users fill out.
Common uses:
Capture leads (emails, names, company info)
Gather feedback
Route users based on preferences
How do I add a Form step?
To add a form:
Select the Form button in the top editing toolbar.
A new chapter step will be added with editable form fields on the right-hand panel.
How many fields can I add to a Form step?
You can add multiple fields within a single Form step — there's no strict limit. Use as many fields as needed to collect relevant information.
What types of answers can Form fields accept?
Each field can accept one of the following input types:
Text (free-form)
Email (validated input)
Choice selection (multiple choice)
Hidden field (for tracking without user input)
How do I customize the prompt for each field?
Click into any field to:
Change the placeholder text (e.g. Enter your name, Company name, Your role)
Set a field label (used internally for organizing data in Insights exports)
Can I make a field required?
Yes. When editing a field, toggle the Required option (found after selecting the rows of dots on the right). If required, users must complete that field to continue to the next step.
Can I control what types of emails are accepted?
Yes — for Email validation fields only:
You can allow any email (including Gmail, Yahoo, etc.)
Or restrict to company emails only (blocks generic email domains)
Select the rows of dots on the right of the field and then the settings icon.
This helps ensure you're collecting business contact info when needed.
Can I customize the appearance of Form steps?
Yes. All Form steps offer the same design controls as Chapters:
Theme: Choose from Light, Dark, or Custom
Custom lets you select the background color or upload your own background image
Background Blur: Light, Medium, or Off
Button Alignment: Left, Center, or Right (for forms with multiple-choice options)
Where do I see form responses?
Form responses are stored in your Insights > Form Submissions dashboard. You’ll be able to:
View each submission in a table
Export all responses to CSV
See which step or form the data came from
Can I download form responses?
Yes. Click Export as CSV from the Form Submissions view in Insights.
How do I get notified of new submissions?
When you add a Form, you’re automatically subscribed to email notifications.
To manage this:
Go to Insights > Form Submissions
Toggle the Get new entries by email setting on or off (top right)
Do Form submissions count as leads?
Only if the field is explicitly validated as an Email type.
Fields marked as Text will not register as leads.
To ensure submissions show up in the Leads tab, select Email as the validation type when creating your field.
Will form submissions show up in HubSpot?
Yes, if you’ve connected HubSpot to your workspace,
Submissions with an email address will automatically show up in HubSpot under the Contact property.
No manual action is needed after setup.
Can I send form responses to Slack, Zapier, or another tool?
Yes. If you'd like to receive responses in another tool (like Slack, Zapier, or Salesforce), reach out to our team — we’re happy to help set that up.
Can I use my own form instead of Arcade’s?
Yes! If you’d rather use a HubSpot form, Typeform, Calendly, or another tool, check out the Embeds section below to insert your own HTML code into a step.
Embeds
What is an Embed step?
An Embed step allows you to insert external content directly into your Arcade, using HTML embed code. This is often used to add external forms or scheduling links.
How do I add an Embed step?
From the editing toolbar, select Add Embed Step. This will open a blank step where you can paste your embed code on the right-hand side.
What kinds of content can I embed?
Common uses for Embed steps include:
HubSpot forms
Calendly links
Any tool that provides an HTML embed snippet
If you have custom forms or widgets you want to display without using the native Arcade form feature, Embed steps are the way to do it.
Do I need any special settings to make an Embed work?
No special settings are required. Simply paste the HTML code into the field on the right-hand side, and the content will render automatically inside your Arcade.
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