Advanced Branching

How-To Guide: Incorporating Advanced Branching into your Arcades to deliver more relevant experiences.

Advanced Branching example with multiple buttons

Creating a personalized demo that speaks directly to a prospect or customer’s needs is crucial for building relationships... but can be hard to do.

However, traditional demos - like an animated video or GIF - often fall short of capturing your audience's attention and providing a fun, interactive experience.

Advanced Branching provides a new way to understand your audience's intent and provide a more relevant experience.

Advanced Branching with multiple Hotposts

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👇 This doc is broken into the following sections:

Why should you use Advanced Branching in your Arcades?

How does it work?

Use Cases

Three Best Practices for Advanced Branching

*Note: This feature is available on ourGrowth Plan - trial for 14 days.

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Why should you use Advanced Branching in your Arcades?

✅ Deliver a more relevant experience:

No two prospects or customers are the same - and they have their own needs, challenges, and intent for using your product. By adding branching features to your demo, you can better tailor the demo to their needs.

🧲 Drive deeper engagement:

Traditional linear demos follow a predetermined flow, limiting the interaction and engagement of the audience. Our Advanced Branching feature allows for a more interactive experience, where the demo adapts to the interests and preferences of the viewer.

💪 Showcase the breadth of your product:

In today's dynamic business environment, it's crucial to showcase the flexibility and versatility of your offering. By incorporating branching features into your demo, you can highlight the various capabilities and use cases of your product or service. This not only helps the audience understand the breadth of your offering but also allows them to envision how your solution can address their specific needs.

📊 Gain Richer Insights:

One of the benefits of adding branching features to your demo is the ability to gather valuable insights on audience behavior. By tracking the choices and paths taken by each viewer, you can gain a deeper understanding of their interests, pain points, and priorities. This information can be utilized to fine-tune your marketing and sales strategies, providing you with a competitive edge in targeting the right audience effectively.

👆 *Insights are coming soon 👀

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How does it work?

Updated Hotspot destination modal

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Use Cases

Here are some example use cases. Toggle between each option to get some inspiration 💡.

#1 Role

Use Case #1: Capturing Role

Capturing a viewer's role early on can ensure that you're providing the most specific content that speaks to their problem and how you solve it.

How might you use it?

If your Arcade is hosted on a page where you get a wide variation in traffic, this can ensure a viewer doesn't bounce because they don't think you speak to their audience.

🕹 Joystick Tip:

If you want to update the step copy to be more relevant for each role, create one base template (e.g. 3 steps) that has your desired styling - like Pan and Zoom or Callouts. From there, you can copy and paste the base template and then just add in the copy. We love a time saver. 👏

#2 Product Feedback

Use Case #2: Product Feedback

What better way to understand how your customers feel about a product than just... asking them!

How might you use it?

If you're on a product or growth team, Arcades can be valuable for showcasing a new (or prototype) feature to customers and getting direct feedback.

🕹 Joystick Tip:

Want to give your audience options for providing feedback? You could have one button that links out to a feedback form and one button that links out to schedule a call for a live option.

#3 Book a demo

Use Case #3: Schedule a demo

A great demo is meant to be a hook for driving interest in your product.

Shorten the time (and steps) required to capture engaged prospects.

How might you use it?

At the end of your Arcade, establish the viewer's intent with two CTA buttons: "Book a demo" and "Not right now". By offering options, you not only provide a sense of choice but also streamline the process of scheduling a meeting. Make it effortlessly fun! ☺️

🕹 Joystick Tip:

Make sure to add UTMs to your call-to-action button to track demos coming from a specific Arcade.

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Three Best Practices for Advanced Branching

#1 Identify your goal and set the viewer up for success:

Before creating a demo with branching, think about the main goal. Are you trying to drive a demo request? Get feedback? Showcase a feature? Make sure you're working the viewer to that point with every branch.

🕹️Joystick tip

Branching is an opportunity to *ruthlessly* narrow in on what you want to communicate. Don't be scared of a short demo... less steps is always better.

#2 Plan Your Branches Wisely:

Consider the different paths and options you want to provide within your demo. Each branch should align with a specific audience segment or pain point.

You should also think about whether you want to use Hotspots, Callouts, or multiple buttons for the branch.

🕹️Joystick tip

Avoid overwhelming the viewer with too many choices. Aim for a balance between flexibility and simplicity to ensure a seamless and engaging experience.

#3 Triple-check that demo:

Don't forget to check all of your steps and make sure the demo flows properly. Put yourself into the shoes of your audience... does this Arcade flow well?

Make sure your visual cues and copy clearly indicate that you're providing choices and options.

🕹️Joystick tip

Jot down the branch options and then do a run-through of each experience. If you have way too many branches to do this test... that's a sign that your Arcade is too long. 🙃

*Note: This feature is available on ourGrowth Plan - trial for 14 days.